Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

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Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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Feedback Software Research Software Product Marketing Marketing 100

Userpilot

NOVEMBER 11, 2021

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. They’re controversial and usually carry a love-hate relationship stigma for many product managers. An outcome-based roadmap just sounds like a c-suite failing to construct a functional product organisation.”.

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Roadmap Feedback Software User Testing Product Research 94

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

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User Testing Research Software Market Research Roadmap 130

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 87

Product Research Feedback Software Research Software Product Marketing 87

Userpilot

MAY 10, 2022

Can you measure product-market fit without a PMF survey? Collecting and analyzing customers’ feedback is the best way to understand how they feel about your product offering and if their demand level is enough to sustain your business long-term. Let’s see how to measure product-market fit using micro surveys.

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User Testing Product Research Feedback Software Product Marketing 92

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

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User Testing Product Research Feedback Software Framework 59

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy.

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Roadmap Software Review Weak Development Team Customer Experience 73

Product Management University

SEPTEMBER 24, 2021

This month we also look at the importance of better sales discovery techniques to improve demos and accelerate the sales process, plus taking your product marketing game up a notch to solutions marketing. Blog: High-Octane Product Management. Product Manager Job Rotation With Customer Success – A Win-Win-Win!

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B2B Product Management Product Manager Magazine 130

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

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Research Software Feedback Software Product Marketing Marketing 98

Userpilot

SEPTEMBER 4, 2023

To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today. Use psychographic segmentation to reach your target market Psychographic segmentation is also a great tool for identifying and reaching your target audience. What is psychographic segmentation?

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Product Research Data Visualization User Testing Research Software 86

Userpilot

APRIL 30, 2024

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Book a demo to see it in action. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What role does customer feedback play in the growth of a SaaS product?

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User Testing Customer Feedback Feedback Software Data Visualization 89

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

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Customer Experience Feedback Software Analytic Tools Product Research 95

Product Management University

OCTOBER 17, 2023

All the work you’ve done upstream is now going to pay huge dividends downstream on the product marketing and sales enablement front. Training salespeople on the customer is far more important than training them on the products (unless account executives do the demos too).

Product Research 130

Product Research Customer Experience Positioning Management 130

ProductPlan

SEPTEMBER 22, 2022

As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Regardless of size and scope, launches always turn out better when you involve the product team. But time and time again, we hear from product teams that they don’t have great visibility into what happens during a launch.

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Research Software Roadmap Product launches User Testing 52

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy.

Roadmap 52

Roadmap Software Review Weak Development Team Customer Experience 52

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. You’re in the throes of the sales cycle and it’s product demo time. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

APRIL 30, 2024

Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required How did Marty Cagan get started in product management? Most product roadmaps are nothing less than confusing spreadsheets. It is crucial to conduct idea validation before building products.

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Analytic Tools Research Software Feedback Software Books 97

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

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Analytic Tools Onboarding KPIs Research Software Product Marketing 81

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? Product marketing strategy: Acquisition stage tactics.

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Research Software Analytic Tools Feedback Software Onboarding KPIs 61

Userpilot

MAY 27, 2024

Add native-feel product interventions and track their performance in the same place with Userpilot. Iterate and make changes as you go to drive product-led growth. Get a demo. Try Userpilot and Take Your Product-Led Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is product thinking?

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Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

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Analytic Tools Feedback Software Research Software Customer Communications 54

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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Feedback Software Research Software Product Marketing User Testing 84

Userpilot

FEBRUARY 13, 2024

ProductPlan and Chameleon’s training empowers product leaders to prioritize features and develop a more strategic product roadmap. Stanford's webinar offers aspiring product managers practical strategies to enter the field, featuring insights from Silicon Valley executives. Book the demo today!

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Webinar Data Visualization Analytic Tools Feedback Software 101

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Book a demo to see it in action. What is product management? Roadmap template from Miro.

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Data Visualization Analytic Tools Feedback Software Research Software 97

Product Management University

DECEMBER 17, 2020

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

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Magazine B2B Product Management Product Manager 130

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

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Product Research User Testing Research Software Feedback Software 87

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy.

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Roadmap Software Review Weak Development Team Customer Experience 40

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

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User Testing Product Research Weak Development Team Customer Experience 323

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Alchemer Mobile

DECEMBER 6, 2023

Improve customer adoption and onboarding with continuous feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Successfully onboarding a new customer has long term impacts on your business, and can improve adoption, reduce churn, and increase revenue.

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User Testing Feedback Software Customer Feedback Customer Experience 130

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. Userpilot is a product growth tool that lets you track feature usage with powerful data analytics, collect user feedback, and build in-app onboarding flows to introduce new features.

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Data Visualization Weak Development Team User Testing Feedback Software 96

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Hardware product managers are responsible for building and launching physical products.

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Research Software Analytic Tools Feedback Software Product Research 93

Userpilot

APRIL 22, 2024

Asana drives repeated product engagement through gamification. Buffer informs the product development process with a public roadmap. Userpilot is one of the best product-led growth examples, with a strong digital community that can help you create a PLG strategy that works. Book a demo today !

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Feedback Software Product Research Customer Experience Strategy 86

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

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