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Voice of Customer: Why VoC should lead your product development process

Usersnap

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

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What did we learn after running 2,000 experiments for Fortune 500 product teams?

DISQO

The ‘Lean’ movement has taken the corporate world by storm, but there are still countless barriers for product teams that seek to adopt its experiment-driven ethos and make decisions informed by customer data. Today, our clients include forward-thinking product teams from AT&T, Capital One, PwC, Aetna, and many others.

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article thumbnail

What did we learn after running 2,000 experiments for Fortune 500 product teams?

DISQO

The ‘Lean’ movement has taken the corporate world by storm, but there are still countless barriers for product teams that seek to adopt its experiment-driven ethos and make decisions informed by customer data. Today, our clients include forward-thinking product teams from AT&T, Capital One, PwC, Aetna, and many others.

article thumbnail

What did we learn after running 2,000 experiments for Fortune 500 product teams?

DISQO

The ‘Lean’ movement has taken the corporate world by storm, but there are still countless barriers for product teams that seek to adopt its experiment-driven ethos and make decisions informed by customer data. Today, our clients include forward-thinking product teams from AT&T, Capital One, PwC, Aetna, and many others.