Development Fractional CTO Product Marketing White Paper 
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Product marketing is the who and what ; marketing is the how.
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Product marketing is the who and what ; marketing is the how.
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