Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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The Product Coalition

OCTOBER 13, 2022

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? To build your first product you don’t have to read anything. Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

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User Testing Feedback Software Research Software Product Research 105

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

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Ronke PM

APRIL 11, 2024

Types of Customer Feedback Final Thoughts Customer feedback provides cross-functional teams with confirmation that they are on the right path, which leads to the development of products that bring value to customers. Products that impact their lives for the better. What makes a product great?

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

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Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

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Lenny Rachitsky

DECEMBER 21, 2023

Simplify security | Teal —Your personal career growth platform — Christian Idiodi is a partner at Silicon Valley Product Group. Finding reference customers is the fastest path to achieving product-market fit. Also, consider their interest in engaging with you as a demand signal.

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The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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bpma ProductHub

JUNE 30, 2017

By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art. No one understands this better than John Mansour, an expert practitioner of developing user stories.

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User Testing Customer Experience Customer Feedback Research Software 150

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

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Product Management University

APRIL 13, 2021

Why are there so many product manager titles? Once upon a time, there was one product manager title, product manager. Product managers. Technical Product Managers. Principal Product Managers. Associate Product Managers. Senior Product Managers.

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Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Product teams should invest in validation when developing the MVP.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

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Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This will allow them to take full ownership of and responsibility for their products, and it will increase their motivation, productivity, and job satisfaction.

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The Product Coalition

JUNE 28, 2022

Researching the market is one of the most important roles of a digital product manager. In order to produce a profitable and effective strategy for your product, research into the demands of your consumers is highly important in ensuring that you are successful as a digital product manager.

User Testing 114

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Userpilot

MAY 5, 2022

What does the product management process involve? Why is it important for product managers to follow them? Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product development process is one aspect of the product management process.

Product Research 98

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Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

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Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

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Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Collaborating with Product Management.

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Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Collaborating with Product Management.

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Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development.

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The Product Coalition

SEPTEMBER 2, 2019

It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

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User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. User segmentation groups these individual users based on their different needs.

Analytic Tools 98

Analytic Tools User Testing Customer Feedback Feedback Software 98

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

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ProductPlan

JANUARY 6, 2023

And while that truism could be applied equally to recipes, sports analysis, or politics, we’re focusing here on product management websites. It turns out a lot of product folks like to share their tips and wisdom on the Internet. Product Talk. Silicon Valley Product Group. Department of Product.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

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ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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People-First Product Leadership

FEBRUARY 12, 2024

At the base level, it often comes down to credit (an individual did XZY) vs collaboration (a group did XYZ). How effectively the group achieved the desired outcome together is the focus of the rating. In a collaboration culture, how the work was delivered rises above who delivered it. I’ve found it isn’t always the case.

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Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

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Ronke PM

OCTOBER 5, 2023

These exceptional products reside within the recesses of our memory banks, forging a profound connection with our hearts and souls. This revelation was the "aha moment" most Product Managers dream of, and it was only achievable because I fully immersed myself in their world.

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