The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on. So who is right?

Education 110

Education Marketing Weak Development Team User Testing 110

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on. Did the market immediately get it?

Education 142

Education Marketing Weak Development Team Advertising 142

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition.

Branding 93

Branding Analytic Tools Feedback Software User Testing 93

Intercom, Inc.

JULY 19, 2021

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). Teams that benefit: Product, research and development, product education, customer success, sales, marketing. Increased business efficiency (58%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

JANUARY 31, 2019

April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter. Then we also look at inbound as a separate function. You can worry about that later.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165