Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team. 8 steps to develop a winning sales strategy.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are. The answer is yes – it’s both. Yes, yes, and yes – it’s everyone’s business.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. At the enterprise level, the user is rarely the decision-maker. And so, competing and winning on go-to-market strategies is becoming a pretty substantial differentiator.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

ProductPlan

MARCH 17, 2020

Product Vision : Influencing the company’s mission statement may be beyond the scope of the PM (particularly for a large enterprise vs. a small business that only has one product), but PMs can own a product vision and align the product team to it. Common inbound effort activities include: Setting the vision. Product planning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Intercom, Inc.

MARCH 22, 2022

Which makes customer experience (CX) the most important differentiator and success factor your business has. Because it’s the key driver of net revenue retention and the number one driver of enterprise value. On your site, in product, in-app, on web, or on mobile, inbound and outbound – the messaging possibilities are endless.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Intercom, Inc.

JULY 29, 2021

But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223