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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team. Let’s take inbound sales and outbound sales, for example.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. Which customers?

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Understanding your ideal customers and how to sell to them

Intercom, Inc.

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. They’ll say, “We’re going to build a better email system.” Then we also look at inbound as a separate function. Sometimes it’s hard to stand your ground.

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How to Think About Scaling Your Customer Success Team

Gainsight

Are you selling more to enterprises? You have to have an understanding of how much of your business is enterprise versus SMB. So, is there inbound coming in? AO: Yeah, support needs to be the how to break fix system… AS: Critical. Are you selling more to SMBs? How big is your revenue base that you’re managing?