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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

They worked with many tech companies and were funded $50k from the first round of investors to build the MVP and find Product-Market fit. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. This sparked the idea of Prowly.

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The Activities of a Strategic Product Manager

ProductPlan

Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Product Vision. Product planning.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

We retailed stores and we sold to companies, including tech companies, and after taking a bit of a break and doing some traveling, I came back to Dublin and took a look around and tech was really beginning to boom. And because I’d sold bicycles to most of the tech companies in Dublin, I had some good contacts.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team. Let’s take inbound sales and outbound sales, for example.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. Stanford was actually the only business school that I applied to because I specifically wanted to move out to the Bay Area and move into tech full-time.

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How to Think About Scaling Your Customer Success Team

Gainsight

Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. Are you selling more to enterprises? You have to have an understanding of how much of your business is enterprise versus SMB. So, is there inbound coming in?