The Secret PM Handbook
SEPTEMBER 16, 2016
Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Name Image Description. The book is a great and entertaining read. What are the four components? Categorization tools.
The Product Bistro
DECEMBER 28, 2018
These are the same people who think the Chinese no-name Android smartphone for $150 is something that Apple should compete against, since their profit margins are so healthy. Sure, there is plenty of opportunity to commoditize, but differentiation is key, and Apple knows how to ensure that they retain their cachet. An AM/FM radio.
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Intercom, Inc.
JULY 9, 2019
Now, AIDA describes how most things are bought – groceries, apparel, cars, you name it. Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it. This acronym has endured because of its simplicity and accuracy.
Intercom, Inc.
NOVEMBER 5, 2020
In his Black Friday: Abandoned Malls series , he traveled around the US to document “ dead malls ”, the name given to malls that have been vacated and neglected. So what’s the differentiating factor between the malls and stores that are thriving and the ones that are getting snuffed out?
Amplitude
MAY 6, 2020
We are also more connected—tablets, watches, phones, work laptops, TVs, bikes, consoles, and cars to name a few. If products do not entertain us, make us more effective at our jobs, connect us, inform us, delight and inspire us—we fire them and try something new. Today, we—the product-using public—have more choices.
ProductPlan
SEPTEMBER 8, 2021
As a result, we’ve come to depend on Amazon to lighten the load, deliver convenience, entertainment, and satisfaction in just one click. How did this upstart go from a novel e-commerce bookseller to a household name and abroad? The name comes from the idea that no team should be so big that two pizzas couldn’t feed everyone.
UX Studio: Product Management
OCTOBER 2, 2023
These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development. 4 – DHNN DHNN, Design Has No Name, is a transformative digital design agency with offices in Buenos Aires, Miami, and Lisboa.
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