Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. Output-focused product roadmaps provide a false sense of certainty, all while limiting product work to a few big bets, which may or may not pan out. We broke into pairs and then each pair developed a feature roadmap along a particular area of focus.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. The general gist of that is you need to be both differentiated to be attractive to buy in the first place.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

FEBRUARY 26, 2022

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. This is, at its core, why talking to sales teams who only focus on new business is not as fruitful as you have been lead to believe.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170