Differentiation Marketing Systems Review White Paper 
Under 10 Consulting
DECEMBER 28, 2019
Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Review the corporate pitch. Perhaps the fastest way to get up to speed on your company and its role in the industry is to review the product and corporate slide decks. Review them all.
ProductPlan
NOVEMBER 9, 2022
A product manager in a heavily regulated market needs more than five months to confirm that regulatory requirements are met, whereas a cloud-based platform might push out an update in less than a month. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market.
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