article thumbnail

How I would make Spotify more social

The Product Coalition

while commuting in public transport. Even if you remember that somebody sent you a track to listen, you have to look into each messaging app you’re using to find that track. In order to differentiate from other types of playlists and to be able to display a badge for unseen added songs, I decided to make the playlists covers circle.

article thumbnail

374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. When an audience experiences narrative transportation, they are more likely to be moved to action. Guide: I totally get it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Five Most Common Mistakes in Product Development

BrainMates

Product Management 101 is ‘problem before solution’, but it still appears the message is not getting through, as too many products and product improvements are launched without a real benefit to customers. – yet Segway touted it would solve all individual transportation needs. 3 - No Clear Differentiation In Market.

article thumbnail

The 5 Most Lethal Mistakes in Product Development

BrainMates

Product Management 101 is “problem before solution”, but it still appears the message is not getting through, as too many products & product improvements are launched without a real benefit to customers. In reality, its use was relegated to low volume, niche transportation cases in urban settings like police, postal service or tourists.

article thumbnail

Product Vision vs. Product Strategy

ProductPlan

Uber : Transportation as reliable as running water, everywhere for everyone. For example, Peleton expanded into treadmills or Uber offering scooters or buses as transportation options. What helps Slack separate from the pack of other messaging tools is its commitment to putting itself in its customers’ shoes.

Vision 59
article thumbnail

13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

This leads to improved brand awareness and differentiation from other brands. Differentiation : Inventive and engaging experiences help you stand out from the competition by showcasing your brand personality and values in a unique and memorable way. This will enable you to tailor your messaging to their specific needs.

article thumbnail

The Top 10 Deliverables of Product Managers

Sachin Rekhi

For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars. These were painstakingly thorough with tables full of dialog copy, error messages, and more. Elon Musk has put out some of my favorite product vision walkthroughs.