The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. What do product analysts do?

Data Visualization 76

Data Visualization Reporting Tools Analytic Tools Research Software 76

Userpilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities.

Feedback Software 87

Feedback Software Research Software Analytic Tools User Testing 87

Userpilot

AUGUST 15, 2023

We’ll give you the step-by-step checklist you need to create a solid product launch plan – one that will guarantee a successful launch. TL;DR A product launch plan is typically a document outlining the steps in bringing a new product to market, typically containing three key phases: pre-launch, the launch itself, and post-launch.

Feedback Software 72

Feedback Software Research Software Analytic Tools Product launches 72

Product Talk

DECEMBER 9, 2020

The team shares how they defined a new outcome and mapped out the opportunity space when COVID-19 ground international travel to a halt in 2020 and they were forced to discover a new market. Hope Gurion coached the Seera team using Product Talk’s Continuous Discovery Habits curriculum. How could they quickly discover a new market?

Travel 137

Travel Data Visualization Product Research Research Software 137

Mixpanel

AUGUST 3, 2023

How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? Grow and scale How does marketing strategy change as the company matures? Product-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. The final step is to launch your product. Ready to get started?

User Testing 87

User Testing Feedback Software Research Software Product Research 87

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. Why is a product launch checklist important?

Product launches 80

Product launches User Testing Product Research Analytic Tools 80

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Number of Platform Downtimes : Your company will be more effective if the SaaS product has low downtimes.

Research Software 89

Research Software Feedback Software Analytic Tools Onboarding KPIs 89

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

MAY 5, 2022

Following the product management process results in continuous product discovery, design, and development; overall, it improves the chances of success. The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users.

Product Research 86

Product Research User Testing Research Software Feedback Software 86

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. What systems/metrics/processes do we need to measure and track winning?

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product HQ

APRIL 20, 2024

The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. Conduct your market research and determine the product strategy.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? Grow and scale How does marketing strategy change as the company matures? Product-led.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. I created an onboarding document to help frame the work, people, and history the new PM would encounter during their first 30, 60, and 90 days. Start the onboarding document by welcoming the new hire and setting the foundation for the information they’re about to consume.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

NOVEMBER 14, 2022

It should not be confused with project planning, product strategy development , or product discovery. Product planning focuses on product development while the go-to-market (GTM) planning concentrates on facilitating marketing and sales. When launching the product , consider a small-scale beta launch first.

Product Research 90

Product Research User Testing Research Software Onboarding KPIs 90

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? Product localization makes the product accessible to users in foreign markets with different languages and cultures. Types of localization: Linguistic localization involves the translation of the product into the target language.

Research Software 93

Research Software Feedback Software User Testing Product Research 93

The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. This provided the opportunity to build and lead a very talented product team and create the product marketing function. It’s not easy to shift from solo product manager to the Head of Product.

Research Software 79

Research Software Startups Product Research Customer Experience 79

Under 10 Consulting

MAY 10, 2020

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Data Visualization 52

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. It also helps product managers look objectively at user problems and distance themselves from their pet solutions.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

The Product Coalition

MARCH 11, 2020

Exploration The first step after identifying the problem is to explore what solutions are available: What is already available in the market, and what is the product market fit? Market research as well as customer interviews will help you learn how others have solved similar challenges.

Product Research 79

Product Research User Testing Data Visualization Technical Advisors 79

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Assess how your products/services are perceived in comparison to your competitors.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What is a product team responsible for?

Analytic Tools 77

Analytic Tools Feedback Software Research Software Product Research 77

Product Management and Strategic Marketing

APRIL 29, 2020

In some cases I reported to engineering, in other cases to marketing, and more recently to the head of product management. Why isn’t product management its own department in every company? What are the risks and challenges when product management reports to engineering or sales & marketing?

Reporting Tools 40

Reporting Tools Research Software Product Management Product Manager 40

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

JULY 6, 2023

SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score, customer satisfaction, product testing, and event feedback. We know it’s perfect for customer success and product marketing because we built it for it. Why do you need SurveyMonkey alternatives?

Data Visualization 84

Data Visualization Embedded Analytics Analytic Tools Feedback Software 84

UX Studio: Product Management

MARCH 19, 2021

During product development, you have constant forces that push or pull you and feature candidates in opposite directions. Speed to market. and so on… Let’s be honest, it is really challenging for a product manager to decide and find the right mix of features to push through design and development. What competitors have.

Product Research 109

Product Research User Testing Development Customer Experience 109

Under 10 Consulting

MARCH 7, 2019

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 40

Reporting Tools Research Software Analytic Tools Data Visualization 40

Userpilot

MAY 13, 2021

Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

SEPTEMBER 12, 2022

tNPS helps you figure out the sources of customer satisfaction so that you can recreate them in other areas as well as enhance product marketing. A score greater than 70 suggests that you have loyal customers who are actively referring your product to others. How to calculate the tNPS? Transactional NPS surveys examples.

Feedback Software 85

Feedback Software Product Research Onboarding KPIs User Testing 85

The Product Coalition

FEBRUARY 20, 2018

So, here’s is how it looks like: Intro In this section, I use to store some basic information, so that the readers will have a basic understanding of what are they looking at and which people are responsible for crafting not only the document, but the described concept as well.

User Testing 60

User Testing Data Visualization Analytic Tools Product Research 60

Product Bookshelf

JANUARY 24, 2017

To build great products, design the whole product, including the first experience, the subsequent customer journey, pricing, support, and go to market activities. Building Insanely Great Products by David Fradin. The book can be used as a checklist for developing or fine tuning a product development lifecycle.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

Userpilot

JULY 8, 2021

There’s no set path to becoming a product manager like there is for a doctor or an accountant. It’s a fairly new discipline that attracts individuals from all kinds of educational backgrounds like marketing, engineering, and economics. The product manager role requires an extremely versatile skillset. Product management tools.

User Testing 58

User Testing Research Software Analytic Tools Feedback Software 58

Actuation Consulting

JULY 6, 2018

Personas that achieve the results intended share three characteristics: They provide information that gives insight into the customer’s world including their challenges and goals as related to the new product. Persona development is driven by market research or Voice-of-the-Customer activities.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

The Product Coalition

FEBRUARY 12, 2020

It could be because the market is always moving faster than we can, and we are constantly chasing it, or because to make an impact we are 100% dependant on other people (as much as I hate to admit it, even an amazing product strategy document won’t make an impact unless people adopt and implement it).

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

The Product Coalition

OCTOBER 15, 2019

Many companies struggle to decide whether creating an MVP (minimum viable product ) or MMP (minimum marketable product) or any other type of a minimum product is the right way to start. With so many stages for a tech product startup, it’s hard to decide on the right workflow.

User Testing 60

User Testing Product Research Feedback Software Customer Feedback 60