Alchemer Mobile

AUGUST 31, 2023

Here’s why having a mobile app is crucial for driving e-commerce and enhancing customer engagement and retention for many businesses today. Elevating E-commerce: A Seamless Shopping Experience Imagine a customer’s journey from discovering your product to making a purchase.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 75

Product Research Customer Feedback Data Visualization User Testing 75

Intercom, Inc.

OCTOBER 27, 2020

Kristen Swanson is the Customer Experience Chief of Staff at Slack , the channel-based messaging platform designed to “make work simpler, more pleasant, and more productive.”. Even today, many months later, I’ll get a message every once in a while that says, ‘Hey, the customer that I helped reached out to me and they’re doing great.’”.

Customer Experience 179

Customer Experience Feedback Software User Friction User Testing 179

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

Customer Satisfaction 89

Customer Satisfaction User Testing Data Visualization Customer Experience 89

Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

Feedback Software 74

Feedback Software Analytic Tools Customer Feedback Customer Experience 74

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Research Software 86

Research Software Feedback Software Analytic Tools User Testing 86

Userpilot

APRIL 22, 2024

More and more established businesses – even outside the SaaS industry – have transitioned to product-led growth. Some of the most important traits of a product-led growth model include customer-centric design, frictionless exploration, fast value, self-serve customer experience , network effect, and virality.

Feedback Software 77

Feedback Software Product Research Customer Experience Strategy 77

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 76

Feedback Software Analytic Tools Product Research User Friction 76

Intercom, Inc.

AUGUST 16, 2022

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Supporting your customers in the context of what they are doing, in their moment of need, is the fresh approach that businesses require for modernized customer service.

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Userpilot

APRIL 30, 2024

TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 89

Feedback Software Analytic Tools Product Research Data Visualization 89

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 87

Research Software Feedback Software Customer Experience Customer Feedback 87

UX Planet

JANUARY 16, 2024

It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want. Define your target audience: Understand your client’s pain points, desires, demographics, and behaviors. It’s a worthwhile investment.

Branding 90

Branding User Testing Product Research Data Visualization 90

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 74

User Testing Customer Experience Customer Feedback Feedback Software 74

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 79

Analytic Tools Research Software Feedback Software Product Research 79

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

MARCH 25, 2024

What will you give to reduce customer attrition rate and drive business growth? While acquiring new customers is important, it’s more expensive than customer retention. TL;DR Customer attrition or customer churn is the loss of a customer(s) by a business. Reduce churn with proactive customer service.

User Testing 78

User Testing Customer Experience Data Visualization Customer Feedback 78

Userpilot

DECEMBER 11, 2022

A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. Next, you need to formulate your key message using your customers’ pain points and their resolvent with your product. You can create one or several user personas to specify your ideal buyer.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Userpilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 91

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

Analytic Tools 84

Analytic Tools Feedback Software Customer Experience User Testing 84

Userpilot

SEPTEMBER 5, 2023

With all the best practices out there, improving CX without a customer experience roadmap can get overwhelming. Building a roadmap can help you understand your customer’s point of view, determine the CX tactics you should apply, and prioritize the tasks with greater returns. Design the customer journey map.

Customer Experience 85

Customer Experience User Testing Data Visualization Customer Feedback 85

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 73

Feedback Software User Testing Customer Experience User Friction 73

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. In SaaS, customer value is a user’s perception of what your product or service is worth.

Feedback Software 100

Feedback Software Customer Feedback Customer Experience User Testing 100

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JUNE 12, 2023

TL;DR The SaaS conversion path is the journey that potential customers follow from unknown website visitors to product subscribers. Successful conversion paths often contain persuasive, tailored messaging, simple, value-driven language, a clear call to action, and a compelling offer. Let’s dive in! What is a SaaS conversion path?

Customer Experience 81

Customer Experience User Friction User Testing Data Visualization 81

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Product Talk

JANUARY 31, 2024

Leann Schneider is a Product Manager at Plum.io , a company that leverages Industrial/Organizational (I/O) psychology principles to accurately assess people’s potential—think an assessment that candidates or employees take to be placed in the right role within a company. I was just saying to stakeholders , ‘I need to talk to customers now!’”

Product Research 221

Product Research Reporting Tools Feedback Software Customer Communications 221

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. While content marketing focuses on using engaging content strategies to educate and attract prospects, product marketing focuses on using product experiences to convert prospects to consumers. Definitely not!

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Userpilot

SEPTEMBER 14, 2023

Understanding that you cater to many different types of customers with different pain points, wants, and needs is critical for giving them the best possible experience. In this article, we will explore seven types of user segmentation, explain when you might use them, and how you can leverage them within your own SaaS.

Customer Experience 83

Customer Experience Analytic Tools User Testing Feedback Software 83

Userpilot

MAY 24, 2022

In today’s competitive business landscape, outstanding customer support is what can help you not only retain existing customers but attract new ones and boost retention. What’s more, technology has made it possible to empower users with greater control over the process. Why are chatbots important for SaaS customer support?

Feedback Software 84

Feedback Software Reporting Tools Customer Experience Data Visualization 84

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 93

B2B Analytic Tools Feedback Software Data Visualization 93

Revulytics

AUGUST 28, 2018

Metallica’s data-driven, customer-centric approach can be applied to pretty much any industry that seeks to further engage its users through more relevant and meaningful virtual and in-person events. Working together with marketing, the team can plan a webinar to educate users and increase and accelerate adoption.

Data Visualization 80

Data Visualization Events Analytic Tools Reporting Tools 80

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Plus, they’re spending on hiring staff and keeping them engaged and educated. Nothing else enables stakeholders to get a real-time, customized view of the product roadmap in an easy-to-understand visual format.

Data Visualization 89

Data Visualization User Testing Product Research Reporting Tools 89