Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?
Userpilot
JULY 15, 2022
The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.
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