The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential.

Customer Experience 125

Customer Experience Customer Feedback User Testing User Friction 125

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. Successful product launches stand on the back of an effective GTM strategy. The next step is actually getting it to them. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

StubHub

MAY 8, 2019

Four key features of the new StubHub Developer Program include: API experience that reflects our customer journey and was built from the ground-up by taking an outside-in approach. They can create apps with products they want to use and try them out right on the portal. creating API tokens, tiers and subscriptions?—?accelerating

Reporting Tools 8

Reporting Tools Analytic Tools Feedback Software Data Visualization 8

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. This is a transcript of a really valuable panel featuring Jason Lemkin , Christina Shen , Adam Strong , and April Oman. Just in brief, how big should you scale your Customer Success team?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52