Roy Madden
JANUARY 29, 2021
We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.
Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?
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Mind the Product
FEBRUARY 19, 2019
Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation?
Business of Software Conference
AUGUST 10, 2023
They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. Remember Jason Cohen’s experience at Smart Bear when he felt he had to hire a veteran enterprise sales guy?).
Userzoom
DECEMBER 9, 2019
In this year’s State of UX in the Enterprise report , securing resources and budget was the top three challenge for UX teams in some of the biggest organisations across the globe. White paper-style research and expert evaluations can also be done quickly and cheaply.
Agile Velocity
MAY 14, 2020
While the Agile movement originated in software development, it has been applied to much more: from medical devices to spacecraft, as well as engineering, marketing, and education. This combination will enable your enterprise to gain faster feedback, reduce risks while also obtaining meaningful business outcomes. Market Responsiveness.
Intercom, Inc.
NOVEMBER 20, 2018
Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.
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