PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Product Talk

DECEMBER 13, 2023

And as you might guess from the nature of Thomas’s product, there were some restrictions on how he could go about measuring user activity or instrumenting the product. It’s not like most apps where it’s not even a consideration—of course Slack knows whether I sent messages and it probably knows who I sent messages to,” says Thomas.

Data Visualization 248

Data Visualization Analytic Tools Reporting Tools Technical Review 248

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

OCTOBER 15, 2021

There are seven types of product launch emails: product launch campaign, product launch email sequence, beta (early access) announcement email, new feature announcement email, pre-order announcement email, teaser email campaign, and event announcement email. Launch messages are all about building anticipation.

Feedback Software 97

Feedback Software Research Software Product launches User Testing 97

Userpilot

MARCH 12, 2024

TL;DR Userpilot Paths allows product , marketing, and customer success teams to map out all the actions users take before or after an event. Define the event starting or finishing the path. Userpilot’s Paths are a user behavior analysis report mapping out user actions leading up to or following an event.

Data Visualization 103

Data Visualization Analytic Tools Customer Experience Customer Feedback 103

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Time was of the essence, and our message to the CS community would be key.

Events 88

Events Feedback Software Technical Review Systems Review 88

Alchemer Mobile

OCTOBER 31, 2023

Now you can listen to more events from the systems your business runs on so you can collect feedback in context of your customer’s experience. The Shopify Initiator can listen to many defined events such as Customer Created, Order Created, Order Paid, and Order Fulfilled. It also allows you to automate closed loop follow-up.

Feedback Software 130

Feedback Software Systems Review Customer Satisfaction User Testing 130

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 56

Analytic Tools Feedback Software Research Software Customer Communications 56

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

OCTOBER 20, 2023

HubSpot is a comprehensive marketing, sales, and customer service platform that allows you to optimize your sales and marketing funnel, with features like custom funnel reports and segmentation. Heap is a comprehensive analytics product that automatically tracks all aspects of user behavior inside the product.

Analytic Tools 103

Analytic Tools Data Visualization Feedback Software Reporting Tools 103

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

OCTOBER 15, 2023

Product analytics can help marketers understand user pain points and needs, improve the effectiveness of marketing campaigns, and refine pricing strategies, ultimately improving customer satisfaction and making the product more competitive. Custom event tracking in Userpilot. moment in the most direct way.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 102

Alchemer Mobile

DECEMBER 13, 2023

Improve your customer feedback programs to reduce churn By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing   Customers leave. It improves the regularity of your VoC program without impacting your people’s productivity. However, U.S.

Customer Feedback 130

Customer Feedback User Testing Feedback Software Product Research 130

Gainsight

DECEMBER 10, 2020

My name is Riana Upton and I’m on Gainsight’s product marketing team. . During my three years at Gainsight, I’ve gone from content marketing to product marketing which has given me an amazing opportunity to learn from and work with so many great Gainsters. . On paper, I’m an Associate Product Marketing Manager.

Product Marketing 52

Product Marketing Analytic Tools Marketing Research Software 52

Userpilot

FEBRUARY 14, 2024

Support teams can track events inside the app with Userpilot and use the data to accurately support users via the Salesforce Desktop Sharing functionality. You can bundle these events up into a custom event so that whenever the event happens, it triggers an upsell email promoting the upgrade.

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Customer Experience 101

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Also, heavily use View Users to reach out to power users and get feedback/ customer stories for marketing content.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

Product Marketing 69

Product Marketing Customer Experience Marketing KPI 69

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Data Visualization 226

Userpilot

MAY 17, 2022

This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What are the best channels to announce new products: in-app communication, email, social media, etc? What is a product announcement? How do you create one?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs. How easy is our product to use?

Product Research 94

Product Research Customer Feedback Data Visualization User Testing 94

Product Beautiful

AUGUST 24, 2016

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message.

Events 40

Events User Testing User Friction Strategy 40

Userpilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data Visualization 72

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 72

Mixpanel

JANUARY 12, 2023

Keyword research answers an important question: What words do people use to describe the pain point your product solves—at scale? It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. This technique is called message matching. Plaid’s homepage March 15, 2015.

Data Visualization 116

Data Visualization User Testing Research Software Product Research 116

Userpilot

APRIL 24, 2024

For Lisa, the solution became evident: leveraging our own product, i.e., Userpilot , as the channel. Using our product to recruit interview participants was a logical choice. Unlike other channels with spam messages or advertisements, our app offered a focused environment where participants’ attention wasn’t divided.

User Testing 97

User Testing Product Research Research Software Data Visualization 97

Userpilot

AUGUST 6, 2023

Email marketing tools enable teams to completely automate their campaigns with minimum human input once they’re set up. You can trigger automatic in-app messages contextually to improve feature discovery and provide in-app guidance. First, you identify the relevant actions inside the product and assign score values to each of them.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Data Visualization 96

Userpilot

FEBRUARY 20, 2024

There are different types of audience segmentation for your email marketing campaigns: Demographic Segmentation : Categorizes audiences based on objective characteristics like age, income, and job, simplifying personalized messaging. Tracking in-app events with Userpilot. Imported Userpilot data.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

FEBRUARY 25, 2024

Once you tag the features, you can track the data from the Features & Events dashboard which consists of a scoreboard and graph displaying usage trends. Features & Events Dashboard in Userpilot. Userpilot enables the product , marketing, customer success , or sales team to create and run in-app surveys in no time.

Data Visualization 97

Data Visualization Analytic Tools Research Software User Friction 97

Userpilot

JULY 5, 2023

Send CSAT surveys to measure overall customer satisfaction with your product. Measure product-market fit to understand if you’ve met your customer expectations. Segmenting customers to send targeted in-app messages. Create Product-Market Fit Surveys in Userpilot. What is customer satisfaction?

Customer Satisfaction 98

Customer Satisfaction User Testing Data Visualization Customer Experience 98

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Analyze behavior with Userpilot.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Userpilot

JANUARY 12, 2023

Product managers resort to customer segmentation to better understand the needs and motivations of different user groups to create targeted experiences and identify opportunities for product growth. Product marketers also use behavioral segmentation to re-engage lapsed customers and run highly personalized ads.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MARCH 14, 2023

Behavioral segmentation is segmenting users based on how they interact with your products (i.e. feature usage , in-app events, etc.). Product managers and product marketing managers often use the term user segmentation since they focus on retention and adoption. Segmenting by job role in Userpilot.

Analytic Tools 98

Analytic Tools User Testing Customer Feedback Feedback Software 98

Userpilot

FEBRUARY 25, 2024

Visualize the journey with a funnel analysis chart Using a product analytics tool such as Userpilot , define the customer journey by adding events in the order that users should complete them. Then, generate funnel reports showing how many users completed each event. Marketing funnel stages.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104