Userpilot

MAY 2, 2022

Vanity metrics vs actionable metrics SaaS: which ones should you choose for your SaaS business? The short answer is actionable metrics. It’s easy to get drawn to vanity metrics but they can be misleading. So, let’s find out how you can do that to get actionable product growth insights.

Onboarding KPIs 102

Onboarding KPIs Research Software Analytic Tools Feedback Software 102

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 92

Data Visualization Analytic Tools Research Software Feedback Software 92

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

DECEMBER 19, 2022

Understanding your users and their journey stages will help you create flows tailored to the various SaaS onboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. Benefits of the SaaS user onboarding process: Improved retention.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 93

Analytic Tools Data Visualization Research Software Onboarding KPIs 93

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Identify friction areas.

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Reporting Tools 101

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Use interactive guidance to enhance understanding and exploration of the product.

Data Visualization 97

Data Visualization User Testing Customer Experience Analytic Tools 97

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 89

Feedback Software User Testing Customer Experience User Friction 89

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you?

Feedback Software 95

Feedback Software Analytic Tools Research Software Customer Experience 95

Userpilot

NOVEMBER 29, 2022

Let’s face it: an onboarding tour is a key to unlocking your product’s sustainable growth. Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams. What is an onboarding tour?

Feedback Software 98

Feedback Software Analytic Tools Research Software Onboarding KPIs 98

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another.

Data Visualization 92

Data Visualization Analytic Tools Customer Experience Feedback Software 92

Userpilot

JUNE 30, 2022

Do you plan to design your product strategy around some examples of success metrics? For example, what is your customer retention rate this year compared to last year? As your strategies and objectives change, so should your success metrics. Success metrics are used to define business goals in numeric terms.

Onboarding KPIs 95

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 95

Userpilot

FEBRUARY 24, 2023

Are you wondering if Appcues offers the right analytics functionality for your product? We’re having a closer look at the key Appcues analytics features, discussing their pros and cons, and checking out a few user reviews. Appcues click-to-track events allow you to monitor user engagement with different features in your product.

Data Visualization 96

Data Visualization Analytic Tools Onboarding KPIs Software Review 96

Userpilot

JUNE 30, 2023

Wondering which strategic customer engagement tactic to use to engage more customers with your product? Customer engagement lies at the heart of every thriving SaaS product. You need to strategically put your effort into bringing back customers to engage with your product regularly.

Customer Experience 86

Customer Experience Customer Feedback Feedback Software Analytic Tools 86

Userpilot

OCTOBER 27, 2021

What is expansion MRR and how can you increase this important SaaS metric? Expansion monthly recurring revenue is the additional revenue you generate from existing customers through upsells, cross-sells, or add-ons. Identify the pain points of your customers then use contextual in-app messaging to solve them.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Onboarding KPIs 97

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A user has reached ‘adoption’ when they start paying for your services. Ready to get started? Let’s dive right in!

Analytic Tools 91

Analytic Tools Feedback Software Framework Onboarding KPIs 91

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights !

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JANUARY 30, 2023

This article features all the nooks and crannies that will help you learn how to analyse the customer journey using behavioral analytics. It delves into the process of collecting customer behavioral data for SaaS and explores real-life examples of how to act on all the data. What is customer behavior analytics?

Analytic Tools 96

Analytic Tools Data Visualization Customer Feedback Feedback Software 96

Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. There are eight key CX KPIs that you need to measure. What is customer experience? Let’s get started!

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? User experience is key to keeping your customers engaged and happy. It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave.

Customer Experience 103

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 103

Userpilot

SEPTEMBER 29, 2022

What exactly is product value? What can product managers do to measure and increase it? Product value is how well your app helps customers achieve their goals compared to competitors. The value proposition is the summary of the positioning strategy. The value proposition is the summary of the positioning strategy.

User Testing 99

User Testing Product Research Feedback Software Analytic Tools 99

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. We will also point our readers toward some amazing resources for development. Who is a product marketing manager?

Product Marketing 94

Product Marketing Onboarding KPIs User Testing Marketing 94

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. Even the most successful ones have sales teams to close deals with high-value customers. What is a product-led growth (PLG) motion? A PLG motion.

Analytic Tools 99

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 99

Userpilot

OCTOBER 5, 2023

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. Let’s get right to it! Book the demo to see how! What is CAC payback?

Feedback Software 102

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 102

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? asking a follow-up question , session recordings where a user attempts a task).

Data Visualization 102

Data Visualization User Testing Product Research Analytic Tools 102

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). What is customer activation?

Customer Experience 94

Customer Experience Analytic Tools User Testing Customer Feedback 94

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You can build a CX strategy by: Starting clear customer experience vision and goals using the likes of SMART framework.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Product Research 85

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Customer Experience 82

Userpilot

AUGUST 5, 2023

Are your NPS passives holding your product or service’s growth back? NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Unlocking the potential of these indifferent users can be a game-changer for your business.

Data Visualization 96

Data Visualization Feedback Software Product Research Analytic Tools 96

Userpilot

APRIL 20, 2023

Improving product adoption is a pivotal part of any product manager’s job. To help with this, we’re going to unpack exactly what adoption is, break down the product adoption process, and show you techniques for boosting the adoption rate. Your job is to help move your customers smoothly from one stage to the next.

Analytic Tools 82

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 82

Userpilot

MAY 5, 2022

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. Let’s begin!

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Driving users toward activation with checklists.

Product Research 86

Product Research Onboarding KPIs Customer Experience Data Visualization 86

Userpilot

JUNE 5, 2023

It helps companies identify areas of strength/weakness in their marketing approach and accelerate product growth. TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. Book a demo to learn how it can help you, too. ” moment.

Analytic Tools 81

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 81