article thumbnail

UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

article thumbnail

How to Build a Consistent Brand Experience [+ Tips]

Userpilot

It creates a sense of reliability among the customers, fosters trust, and encourages product adoption and loyalty. TL;DR A brand experience includes the interactions and perceptions a customer shapes during their customer journeys. This perception includes the visual identity and how customers perceive the brand itself.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Success Renewal Playbook for SaaS Companies

Userpilot

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

article thumbnail

5 Costly Branding Mistakes

UX Planet

It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want. Define your target audience: Understand your client’s pain points, desires, demographics, and behaviors. It’s a worthwhile investment.

article thumbnail

How to hand over your project to another software house? A CEO guide.

The Product Coalition

guidelines for system’s configuration and installation, operating instructions, list of files included, troubleshooting, changelog, detected bugs), Requirements files (requirements.txt, package.json) that contain the lists of packages to install when setting up the environment, Description of key algorithms (e.g.

article thumbnail

How to Increase Retention Rate in SaaS: 12 Effective Customer Retention Strategies

Userpilot

Indeed, customer retention becomes even more important as your business grows and customer acquisition costs soar. Existing customers are high-value, low-effort assets that can serve as primary revenue drivers. This makes customer retention an important performance indicator for any business strategy.

article thumbnail

IBM’s Arin Bhowmick on designing ethical AI

Intercom, Inc.

In fact, he and his team even created a set of guidelines called “ Everyday ethics for AI” to help designers and developers create systems that are trustworthy. Every designer should ask themselves – how can I apply the tenets of good design to drive better customer and business outcomes? Customers are our north star.