Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. I worked in healthcare, finance, media, in education. Tackling marketing. It teaches you some bad habits as well.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Pragmatic Marketing

MAY 23, 2017

But when people hear product manager as CEO of the product, many also jump to the conclusion that the product manager is then the product decision-maker, that this person will oversee all the areas of the product, including engineering, sales, marketing, support, etc. They must rely on persuasion and inspiration to make a positive impact.

Product Research 70

Product Research Product Management Product Manager Research Software 70

The Product Coalition

JULY 1, 2019

At its heart, the core mission of every org is to deliver value, ideally to a big market, and to capture value back. The more value you capture the more money, data and other resources you have to invest in delivering yet more value to the market. sales, marketing, business dev, finance etc. use the north star metric?—?the

KPI 92

KPI Data Visualization Workshop Analytic Tools 92

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Then a few years back we started building a CRM, which has done really well in the market.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Post-purchase, you will want to incentivize reviews, as review sites play a key part in purchase decision making as markets mature.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Ahrefs uses video marketing to reach relevant audiences. Userpilot uses content marketing to increase brand awareness. Calendly creates growth loops to improve brand awareness.

Branding 94

Branding Analytic Tools Feedback Software User Testing 94

Pragmatic Marketing

NOVEMBER 9, 2009

Developers need personas, market problems, and most of all, a prioritized list of requirements. Agile methods advocate a role called product owner to support the product team with customer and market information. The market-driven product manager should determine what goes into the final product; a product owner cannot.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

NOVEMBER 27, 2019

As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Gainsight

DECEMBER 23, 2019

And then the teams or the groups that really support the customer success managers, think about operations, think about customer programs around surveys and what you can do on the marketing side as well as some strategic services to get those some of those upsells. So, is there inbound coming in? So why they purchased from you?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

MARCH 29, 2022

“We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. Our platform is a unified system. We had a pre-sales team.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions. How are we moving them through?

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99