Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. You might even be in a position to influence and shape “the finance department of the future.”. The real question is, how do you get there?

Leadership 147

Leadership Finance Product Management Product Manager 147

Product Innovation Educators

APRIL 29, 2024

Product Strategy Well-defined new-product strategy First-to-market or fast-follower strategy Focus on sustainability Intellectual property considerations Global business model [13:24] 3. Portfolio Management Select projects Balance across projects Radical vs. incremental Low vs. high risk New vs. existing markets [14:09] 4.

User Testing 117

User Testing Product Research Research Software Finance 117

The Product Coalition

OCTOBER 4, 2023

Embrace the future of finance today! This can be especially appealing in industries like finance, healthcare, and e-commerce, where data security is paramount. By integrating DEX technology into their operations, they empower marginalized communities and open up new markets for their products and services.

Technical Review 114

Technical Review Finance Customer Experience Banking 114

Alchemer Mobile

APRIL 22, 2021

Factors affecting these low retention rates could include ease of use, ability to easily switch to competitors, or budget cuts to finance consumer usage. When we layer on sentiment distribution, you can see the difference between negative, neutral, and positive sentiment across app store reviews.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

TechEmpower - Product Management

MARCH 4, 2024

This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

UX Planet

JANUARY 12, 2024

There are no categories like Finance, Travel, or Health. Searching a specific GPT If we have a particular goal on our mind that we want to accomplish, for example, we want to find a finance advisor for ourselves, we will face another problem. GPT Store search results for the prompt “Finance advisor.” Categories at AppStore.

ChatGPT 86

ChatGPT UX Finance Research Software 86

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 71

Research Software Data Visualization User Testing Marketing 71

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 85

Analytic Tools Feedback Software Reporting Tools Customer Experience 85

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 142

User Testing Product Marketing Marketing Product Research 142

Mironov Consulting

MAY 21, 2023

 A VP Product or CPO job search typically takes 3-6 months, and the current hiring market isn’t typical.  Plan  That suggests a look at your household finances: can you ride out an extended period of slim earnings? If they’re not in the market right now, they should be happy to send recruiters your way.

Marketing 65

Marketing Customer Experience Product Research Banking 65

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

MARCH 12, 2018

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Here are three key differences between market-driven products and market-driven product companies. Market Perspective.

Marketing 100

Marketing Finance Naming Messaging 100

UX Planet

FEBRUARY 1, 2024

Project Brief The project involves creating a comprehensive finance management app. Why this Industry The finance industry presents a compelling opportunity for designing applications due to the significant and widespread challenges outlined in the problem statement.

Analytic Tools 90

Analytic Tools Data Visualization Research Software Reporting Tools 90

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Alchemer Mobile

APRIL 13, 2021

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. Interactions and Response Rates.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Product Management University

MARCH 15, 2023

You have to love the market dynamics (yours and the customer’s) and the business operations of your target customers way, way more than you love your products or you will fail miserably! What you don’t need to worry about is defining the product vision, creating the strategic roadmap, determining market need and financial viability, etc.

Reporting Tools 246

Reporting Tools Product Research Product Management Product Manager 246

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 91

User Testing Feedback Software Research Software Product Marketing 91

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?    (“We’ll dominate the market for X with industry-best profitability, winning products, highest NPS, 100%+ net renewals, and top employee satisfaction.”) Short-enough time frame (e.g.

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We’re hypothesizing about mythical prospects and markets. Which leads to a spin cycle of frustration and finger-pointing.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In this article, I’m going to show you: What product marketing is.

Feedback Software 81

Feedback Software Research Software Product Marketing User Testing 81

The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

Generative AI 106

Generative AI Data Visualization Reporting Tools Research Software 106

Product Management University

MARCH 12, 2020

Well-Rounded Market Knowledge. Product Management is the one function in the company that should have the most well rounded perspective of the market dynamics, target customer needs and their collective relationship to your business. to ensure it’s the foundation of everything you do as a company. You need to sell it!

Product Management 130

Product Management Product Manager Finance Customer Experience 130

Product Management University

JANUARY 2, 2024

Taking those solutions to market in a way that returns quantifiable strategic value back to your own organization, beyond just your financial goals. In a portfolio management structure, a small portion of the team is organized around market segments. Start with one market segment where you’re already successful.

Product Management 147

Product Management Product Manager Product Research Management 147

The Product Guy

MARCH 17, 2018

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Each week we highlight some of the recently posted openings.

Finance 60

Finance Product Research B2B Data Visualization 60

Product Management University

APRIL 12, 2021

The first thing you’re NOT going to do is meet with your peers in development, sales, marketing, services, etc. Schedule a series of 1-hour meetings with 15-20 customers that best represent your target markets. Now you’re ready to meet your team and your peers in engineering, marketing, sales, services, etc.

Product Management 189

Product Management Product Manager Management Management 189

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We’re hypothesizing about mythical prospects and markets. Which leads to a spin cycle of frustration and finger-pointing.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Table of Contents: What does a SaaS product marketing team do?

Research Software 96

Research Software Feedback Software Product Marketing Marketing 96

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In this article, I’m going to show you: What product marketing is.

Feedback Software 61

Feedback Software Research Software Product Marketing User Testing 61

The Product Coalition

FEBRUARY 24, 2023

This also implies that product managers have to have broad knowledge of many fields, just like the CEO of a company, including data, technology, marketing and finance. Other common metrics are “increased market share”, “lower churn rate”, “higher conversion rate” and so on.

Reporting Tools 143

Reporting Tools Data Visualization Customer Experience Download 143

Mironov Consulting

MAY 18, 2024

  UNFILLED PRODUCT POSITIONS There are thousands of talented product folks between gigs, looking for their next adventure.    If you’re not getting the candidates you need, go outside for a contingent search professional who focuses on product roles (not engineering or design or sales or marketing).

Technical Advisors 59

Technical Advisors Technical Review Weak Development Team Product Research 59

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Intercom, Inc.

OCTOBER 29, 2019

Once you have these segments, you can build the right product, set the right distribution and positioning, and match the right sales motion to each customer, while also refining your segments over time. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184