Product Management Unpacked

MAY 26, 2020

For Claire, this situation is a prime example of a product manager’s need to respond to market demand quickly and effectively. “ UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. From marketer to product management leader.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

People-First Product Leadership

MAY 6, 2024

In fact, the situation has gotten to a point that mental health is a key differentiator for candidates when evaluating employers, especially for Gen Z - the latest demographics to enter the workforce in large numbers. Do sales, marketing, finance, development, and design have the insight they need to support the company or team goals?

Customer Experience 59

Customer Experience Feedback Software Technical Review Customer Feedback 59

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Haines-Group

OCTOBER 30, 2023

Custom Criteria Models This approach allows your organization to establish a customized set of stable criteria that suit the organization’s particular product category, market, business priorities, company culture, or other factors. The system prioritizes the more important features that you can bring to market more quickly.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Intercom, Inc.

OCTOBER 7, 2020

Economies of scale, your position in the market, and your pricing should influence the way you think about spending on support. Your place in the market. This natural difference in retention across markets will completely change your lifetime value (LTV) equation and dictate how much you can spend to support customers.

Customer Experience 196

Customer Experience Differentiation Branding Positioning 196

Intercom, Inc.

NOVEMBER 3, 2022

Despite having started her career in banking and finance, when Natasha moved to Bulb, a renewable energy supply company based in the UK, she encountered the challenges of scaling a support team firsthand. I realized this market is broken. That’s what matters: how painful is it for customers? It was those two separate points.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

JANUARY 21, 2021

The differentiating aspect of a Product Owner from a Product Manager is a Scrum team. A product manager plans and thinks long-term regarding the product strategy, vision, and market conditions while continually looking for breakthroughs. Understanding market trends and customer needs involve a lot of research and generating insights.

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development. 7 – Kreatik Kreatik is a dynamic digital marketing and design agency that specializes in creating innovative and impactful digital experiences.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Intercom, Inc.

JULY 26, 2018

He craved thoughtful feedback from real customers (instead of free beta users) and rushed to market. One of your first hires should be someone who can nerd out on your company’s finances. In reality, you may not see a positive return from a new hire for 12 to 18 months. Funding is great fuel for a fire that’s already going.

Feedback Software 137

Feedback Software Analytic Tools User Testing Product Research 137

ProductPlan

DECEMBER 7, 2022

What is a finance product manager? Like a product manager in any other industry, a finance product manager is responsible for the success of a product or portfolio of products. Let’s be clear about how we define a finance product manager. Let’s be clear about how we define a finance product manager. Product Marketing.

Finance 52

Finance Product Management Product Manager Government 52

Andrew Chen

JUNE 3, 2019

get big — and it’s not the right way to finance the vast majority of new companies, many of whom are more focused on smaller markets or slower growth business models. It also tells you why, as an entrepreneur, that investors are so focused on network effects, high margins, technology differentiation, a 10X product experience, etc.

Startups 109

Startups Reference Books Finance 109

Amplitude

MARCH 21, 2019

I have experience in entrepreneurship, start-up acceleration, finance, and working with product teams at small and large companies. So for us, the differentiator is bringing that strategy and execution together in delivery and meeting our clients where they are with a tailored approach.

Analytic Tools 40

Analytic Tools Data Visualization Reporting Tools User Testing 40

BrainMates

MARCH 6, 2018

I think of product management as the folks who balance that wonderful enthusiasm with a little bit of market honesty. As in “Do we actually have market fit? Who rewards us for doing a good job in the market? And we know this because what’s the marketing and sales side of the house actually looking for us to deliver to them?

User Testing 75

User Testing Feedback Software Product Management Product Manager 75

Business of Software Conference

FEBRUARY 16, 2021

And we also learned that kind of the market we’re in wasn’t the best. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank. And just a slow, gradual growth. SEEDSTRAPPED.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Agile Velocity

MAY 20, 2020

As a coach, having worked with countless organizations and executives over the years, from fortune 100 level to start-ups, I’ve reflected on all of the patterns I’ve seen displayed by C-suite level leaders and what differentiates those that have helped create sustainable agility versus those that don’t. . A resounding yes!,

Agile 80

Agile Feedback Software Data Visualization Research Software 80

Revulytics

OCTOBER 30, 2019

So we assume that if vanity metrics are going in a positive direction, impact metrics are, too. Maybe the finance guy would tell us once a year, but data-driven really wasn’t a thing when I first became a product manager. A strategy should differentiate you. But that’s not always the case.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. So for example, you know I run a Product team, we also have LB who runs our Sales team and Shane who runs our Marketing team. And the product strategy, obviously, is the product and the product must fit the market.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Andrew Chen

JUNE 3, 2019

get big — and it’s not the right way to finance the vast majority of new companies, many of whom are more focused on smaller markets or slower growth business models. It also tells you why, as an entrepreneur, that investors are so focused on network effects, high margins, technology differentiation, a 10X product experience, etc.

Startups 40

Startups Reference Books Finance 40

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Ahrefs uses video marketing to reach relevant audiences.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. When a company is having trouble in the market, price point is never really the problem. Our guest is Ajit Ghuman.

Product Research 80

Product Research Differentiation Customer Feedback Data Visualization 80

Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.). So, that’s kind of like the marketing analytics piece. I need to be on the web.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

ProductPlan

MARCH 5, 2021

Background preferences for this role include product marketing experience or project management experience. Supporting Customer Support, Sales Enablement, and Product Marketing in the development of feature descriptions and new release content. This mid-level product role is like the associate-level product manager position.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.). So, that’s kind of like the marketing analytics piece. I need to be on the web.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

ProductPlan

NOVEMBER 23, 2021

Penetration pricing strategy involves having a solid understanding of what the market will tolerate. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors.”. This pricing strategy works most effectively when there is little product differentiation.

Strategy 77

Strategy Data Visualization Customer Experience Systems Review 77

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. When a company is having trouble in the market, price point is never really the problem. Our guest is Ajit Ghuman.

Product Research 62

Product Research Differentiation Customer Feedback Data Visualization 62

Business of Software Conference

AUGUST 30, 2019

When marketing a product, it’s common for founders to focus on the product itself. So I have talked about jobs to be done and how you can use it specifically for marketing as opposed to just for product development at a couple of conferences. So originally this talk was called, it was supposed to be about product positioning.

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

The Product Coalition

AUGUST 24, 2021

Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.

User Testing 147

User Testing Development Customer Experience Product Research 147

ProductPlan

MARCH 5, 2021

Background preferences for this role include product marketing experience or project management experience. Supporting Customer Support, Sales Enablement, and Product Marketing in the development of feature descriptions and new release content. This mid-level product role is like the associate-level product manager position.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. I think the two-way vulnerability and the transparency led to a symbiotic positivity and better ways of working.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Pragmatic Marketing

OCTOBER 18, 2019

As the Chief Product Officer of BAE systems, Neal joins Rebecca Kalogeris, VP of Sales and Marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. I'm Rebecca Kalogeris, vice president of sales and marketing at pragmatic institute and your host for this episode.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

As the Chief Product Officer of BAE systems, Neal joins Rebecca Kalogeris, VP of Sales and Marketing at Pragmatic Institute, to tell us his biggest takeaways and bits of advice for others on the Product Management journey. I'm Rebecca Kalogeris, vice president of sales and marketing at pragmatic institute and your host for this episode.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. If we lose our intimacy with the customer, we lose our intuitions to build things that change peoples lives for the better.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Mironov Consulting

SEPTEMBER 23, 2023

 At a recent workshop in Christchurch NZ, I spent several hours talking with CEOs about the challenges of changing a company from mostly services to repeatable products , and how more of the work is on the go-to-market (GTM) side versus than the technical side. Investor pressure for a high-value market exit.  VCs to 0.8x.  So

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

svpg

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160