Remove Finance Remove Inbound Remove Product Goals Remove Product Marketing
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How pricing strategy helps shape your entire business model

Intercom, Inc.

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website.

Strategy 195
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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. We had an inbound sales team as well, basically quite a few groups. So if a billing question came in and we needed somebody from finance, they were there. Product demo: Intercom Switch.