Framework Handbook Marketing Roadmap 
The Secret PM Handbook
MAY 5, 2017
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. And even roadmaps. A big part of our job is finding these market problems, customer needs and desires. Market research. Finding and validating market problems is not a one-time thing.
The Secret PM Handbook
MAY 5, 2017
In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. And even roadmaps. A big part of our job is finding these market problems, customer needs and desires. Market research. Finding and validating market problems is not a one-time thing.
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The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. And then we take the solutions to market. Breakthrough!
The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. And then we take the solutions to market. Breakthrough!
The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. And then we take the solutions to market. Breakthrough!
Business of Software Conference
JUNE 25, 2021
While there are very few silver bullets in life, the Jobs-To-Be-Done framework is an indispensable tool in answering those kinds of questions. The reason is that the JTBD framework (used and applied correctly) helps entrepreneurs, designers, and engineers clearly understand what “job” customers are trying to accomplish.
Modus Create
JULY 21, 2020
We’ll discuss what’s necessary to accomplish when you’re planning to transition to Scaled Agile, including the differences in frameworks, tools, and training options that are critical to success. When companies use Scaled Agile they are empowered to pivot quickly and respond to market changes. Frameworks. Transparency is key.
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