Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Here they use mostly Content Marketing and Inside Sales. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. So of course we are doing corporate cards, basically smart cards.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

AUGUST 3, 2017

This is part five in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because of that, they use Outbound Sales to sell (Product Channel Fit).

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Intercom, Inc.

JULY 13, 2018

If you don’t have a product that can fit that channel, then I would recommend not leveraging that. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit. Naturally, I went to town as a marketer. Rachel Hepworth, Head of Growth Marketing, Slack.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

SEPTEMBER 19, 2023

In this guide, we’re going to explain what a PLG funnel is, which types you should use, and how product-led companies can leverage it to achieve sustainable growth! TL;DR Product-led growth (PLG) funnels are a framework that helps you visualize the entire process of your product, converting a lead or prospect into a paying customer.

Data Visualization 101

Data Visualization Analytic Tools Customer Experience Reporting Tools 101

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

AUGUST 23, 2023

While there’s merit to both product-centric and customer-centric business models, it’s impossible to fully capitalize on the customer-centric business model if you don’t have a well-defined customer value chain. Customer pain points. Decision-making. Get your free Userpilot demo today!

User Testing 88

User Testing Customer Feedback Feedback Software User Friction 88

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Sales, marketing, customer success.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Objectives and key results (OKR): A goal-setting framework that helps companies set an objective, which is “what I want to have accomplished,” and the key results, which are “how I’m going to get it done.” You can always feel product-market fit when it is happening.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

FEBRUARY 25, 2021

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

Research Software 63

Research Software User Testing Outbound Marketing 63

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 17, 2022

I know a lot from just seeing the stuff you publish – there’s the north star framework, the talk you did on thinking big, working small, which really resonates with a bunch of folks here at Intercom; one of our principles is to think big, start small, and learn fast. Do they set strategies and can they run experiments to do that?”

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151