Userpilot

JULY 4, 2023

However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 80

Feedback Software Analytic Tools Research Software User Testing 80

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 86

Analytic Tools Research Software Feedback Software Data Visualization 86

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

Research Software 73

Research Software Data Visualization User Testing Marketing 73

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 94

Feedback Software Research Software User Testing Analytic Tools 94

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? This means complicated UI , redundant features, and unnecessary use of complex technologies.

Feedback Software 87

Feedback Software Analytic Tools Research Software User Testing 87

The Product Coalition

DECEMBER 21, 2020

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Market research Every product design cycle should start with a robust research phase.

User Testing 156

User Testing Product Research Research Software Feedback Software 156

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! Userpilot is a growth platform with advanced feedback and analytics functionality.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Product Research 82

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 92

User Testing Feedback Software Research Software Product Research 92

Userpilot

OCTOBER 21, 2022

Product managers are responsible for the overall product success throughout its lifecycle. The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch.

Feedback Software 66

Feedback Software Analytic Tools Research Software User Testing 66

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

FEBRUARY 17, 2023

So if you want to learn how to better understand your customers’ needs, pain points, and desires and ideate solutions that will satisfy them while driving growth for your business, you’re in the right place. Initial product discovery takes place before the product launch and leads to the creation of the MVP.

Product Research 91

Product Research User Testing Data Visualization Analytic Tools 91

ProductPlan

OCTOBER 6, 2022

Now, after a decade of managing products and advising, I find it exciting. These days I look forward to starting research and discovery with nothing but a hypothesis. Throughout my experience, I’ve used many frameworks and tools to support the research and discovery process.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Userpilot

SEPTEMBER 20, 2022

The customer development framework helps teams validate product ideas and build products that solve customers’ problems. In the Customer Discovery phase, the team identifies problems, comes up with solutions, tests them, and assesses their potential to generate revenue. It considerably delays the product launch.

User Testing 95

User Testing Product Research Customer Experience Customer Feedback 95

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

Userpilot

SEPTEMBER 25, 2023

TL;DR In SaaS, concept testing is a research method used to test concepts during product discovery and before their launch. Concept testing helps SaaS businesses validate ideas , make the product development process customer-centric, and detect potential issues early, reducing the risk of product failure.

User Testing 86

User Testing Product Research Feedback Software Analytic Tools 86

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Userpilot

JUNE 25, 2023

Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework.

Books 85

Books Analytic Tools Data Visualization Product Research 85

Userpilot

AUGUST 14, 2023

For most SaaS businesses, a product satisfaction survey can be the heart of a user research process. Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. PMF surveys. PMF questions.

Product Research 78

Product Research Data Visualization Analytic Tools Feedback Software 78

Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve.

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

The Product Coalition

JUNE 24, 2020

a PMM or Strategic PM is more likely to deal with users, and a Technical PM is more likely to deal with a solution architect or DevOps engineer), but it is extremely important for all. Any type of product manager needs to be able to put themselves in the shoes of the user as well as all of their stakeholders.

Research Software 148

Research Software Analytic Tools Product Research User Testing 148

Userpilot

JULY 18, 2023

They oversee the development, design, and delivery of the product and its further growth. The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. Interview preparation template.

Data Visualization 85

Data Visualization Product Research User Testing Onboarding KPIs 85

Business of Software Conference

OCTOBER 11, 2023

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product HQ

APRIL 20, 2024

Both require hard and soft skills to become an adept product manager. These skills include recognizing market opportunities, customer research, product road mapping, and modeling. An adept product manager must be confident when overseeing these tasks. But to attain success, they need a clear purpose.

B2B 52

B2B User Testing Research Software Analytic Tools 52

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Product Con.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

ProductPlan

APRIL 27, 2022

We can segment this concept further into two types of new products: A product that’s new for the company making it. Example: A grocery chain wants to build a mobile ordering app. Other grocery retailers have released similar apps to customers, but it will be the first time this company builds one. Team roles.

User Testing 40

User Testing Research Software Feedback Software Customer Experience 40

The Product Guy

APRIL 21, 2019

There is one key tool used by successful customer-centric businesses that most product managers disregard. From a product manager’s perspective, it’s important to focus on product-centricity, which means having a product or service that responds to customer needs and then getting as many customers as possible who have these needs.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Coupled with a PhD in Innovation, that is what got me started teaching product and innovation management.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

Good Product Manager

JANUARY 11, 2016

Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016. I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. and the SiriusDecisions Product Ownership Decision Framework.

Product Management 94

Product Management Product Manager Management Management 94