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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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User Needs Analysis Example to Help You Identify Customer Needs

Userpilot

Common types of customer needs include functionality, price, usability , performance, and support. To conduct an analysis, start by first defining the objective for your user needs analysis. Then, split your audience into various customer personas so you can analyze each of them individually. Let’s take a closer look.

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Google’s HEART Framework: Crafting Remarkable User Experiences ( UX )

Usersnap

Various UX measurement frameworks exist, including HEART, SUS, NPS, and CES. This article delves into demystifying and detailing the HEART framework’s implementation for UX evaluation. What is Google’s HEART Framework ? Happiness Engagement Adoption Retention Task Success When should we use the HEART framework?

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Product Analytics Framework: A Guide for SaaS Companies

Userpilot

What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Userpilot is a product adoption platform with advanced analytics features.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. The Approach (the Frameworks). Where will you play?

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UX Research Process: A Step-By-Step Framework

Userpilot

TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience. How do you do it efficiently?

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Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm

The Product Coalition

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or