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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

Userpilot

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy.

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11 Books To Read As A Product Manager

Bain Public

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. What better way to do so than by reading! Goldstein, Steve J.

Books 52
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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Major Takeaways: You can’t help others if you’re not in a position to help yourself. Team Up with Sales to Drive Revenue with Kristen Hayer, Founder & CEO at The Success League. But both teams should be working together to drive more revenue than attacking the customer base separately.

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Three Superpowers of a Product Manager

Mind the Product

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. But they are good examples of what my team and I have developed together over the last four years at Zalora. Retrospectives. Release Notes.

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The 5 most recent design books every designer should read

Imaginary Cloud - Design

As the Lead Designer at Imaginary Cloud , I conduct most of the interviews for design positions. It is not that those books are bad. In a time when there was very little acknowledgment about the importance and the role of design, when design was mainly done by developers and with very little user awareness. Why is that?

Books 52
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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177
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The Perfect World and the Real World of Product Research

The Product Coalition

The real world has limited resources, unrealistic deadlines, and new teams that have not been able to do research at all. Instead of evaluating the competitor across multiple dimensions like business model, strategy, feedback, and market share, tackle only public user sentiment. The perfect world does not exist, though.