Inbound Positioning Seminar Startups 
Gainsight
FEBRUARY 2, 2024
Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.
Business of Software Conference
NOVEMBER 1, 2023
Too often, startup founders spend time hoping for a miracle. ’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. And not only are they less interested in giving some unknown startup a boost, they don’t know how to sell that product effectively.
freshtrax
SEPTEMBER 24, 2019
Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption. A: New leads relied on the usual forms of networking, inbound marketing activities, and events. and cybersecurity startup Unbotify in February 2019. But sales alone will not succeed.
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