Gainsight

FEBRUARY 2, 2024

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

NOVEMBER 1, 2023

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. Like many software companies, Constant Contact started with classic, online inbound marketing strategies. Ultimately, this juncture in the funnel is all about testing, scaling, and tuning.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

freshtrax

SEPTEMBER 24, 2019

The training is all done in English and consists of a mix of readings, tests, and tasks. Learning continues even after training, as our coursework includes mandatory reading and testing whenever we release new features. A: New leads relied on the usual forms of networking, inbound marketing activities, and events.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97