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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Strategic product management focuses on those aspects of product development that are key to long-term product success. This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website.

Strategy 195
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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

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How a Land and Expand Strategy Can Help You Drive Growth

Userpilot

Drive traffic to your website with SEO and content marketing If inbound marketing was a fishing trip, then content marketing would be the lure. Set customer success goals and monitor their completion Speaking of goals, you should be regularly setting product goals that help you measure customer success.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. We had an inbound sales team as well, basically quite a few groups. Not only do we have this wave of inbound customer volume, we’ve got change in customer expectations.