Gainsight

FEBRUARY 2, 2024

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

NOVEMBER 1, 2023

While this looks like a winning strategy on paper, it often isn’t as helpful as it might appear. Like many software companies, Constant Contact started with classic, online inbound marketing strategies. While some strategies were more successful than others (radio being a surprising one!)

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. SaaS Inbound Marketing. Let’s see how you can make better decisions.

Research Software 119

Research Software B2B User Testing Customer Experience 119