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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

The training is all done in English and consists of a mix of readings, tests, and tasks. Learning continues even after training, as our coursework includes mandatory reading and testing whenever we release new features. Maybe this is due to agency culture—many agency employees work until midnight.