BI vs. product analytics: Key differentiators
Mixpanel
NOVEMBER 9, 2020
In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse.
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