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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. What’s worse, migrating from GAU to GA4 is a long process that’s capped off by having to learn a new, more complex user interface.

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Product Operations: Unlock Your Product Team’s Full Potential

The Product Coalition

To unburden their teams, companies like Facebook, Google, and others have turned to product operations, whose job is to help product teams achieve better outcomes. At its core, product operations enables product teams to achieve better outcomes. Create frameworks for aligning company, org, team, and individual goals.

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How to Build Your Dream Analytics Stack

Indicative

Every team — from product to marketing, and IT to engineering — is generating data. It empowers each team across the organization to make data-driven decisions, with access to reporting and ad hoc analysis. . It empowers each team across the organization to make data-driven decisions, with access to reporting and ad hoc analysis. .

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7 Frequently Asked Questions About Mixpanel, Answered

Mixpanel

After thousands of conversations with product teams evaluating Mixpanel, we sifted through the data to identify the questions that we see come up again and again. Here’s a summary of exactly what teams and objectives are best served by each: Marketing analytics (e.g. Product analytics (e.g. Source: Semetis.

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Reveal vs Tableau for Embedded Analytics

Reveal

You can also read our comparison articles of Reveal vs Sisense , Reveal vs Looker , Reveal vs Logi Analytics , and Reveal vs Power BI. Users often report that Tableau has poor support and users regularly have to solve issues by themselves. . Why choose Reveal? . The Pros of Tableau Embedded Analytics. Reveal Embedded Analytics.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.