The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

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Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Event registration path Userpilot also uses the product-led approach to content marketing.

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ProductPlan

NOVEMBER 27, 2018

You hear a lot about the need for soft skills in product management, but product managers also need hard skills. In fact, any discussion about product management soft skills should presuppose you’ve already mastered the specific abilities required for the job: the hard skills. 6 Hard Skills Product Managers Should Have.

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Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products!

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Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! As a product or marketing manager , you’re probably getting an idea of how important willingness to pay is for SaaS businesses. What techniques can you use for market research?

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Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Start by breaking down your launch strategy into smaller, manageable tasks.

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Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Start by breaking down your launch strategy into smaller, manageable tasks.

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Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Start by breaking down your launch strategy into smaller, manageable tasks.

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Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Start by breaking down your launch strategy into smaller, manageable tasks.

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Userpilot

MARCH 26, 2024

The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars. A solid product launch plan outlines everything you’ll do to bring a new product to the market. Start by breaking down your launch strategy into smaller, manageable tasks.

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The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

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Userpilot

NOVEMBER 18, 2021

So if a manager were looking at project management software, they might experience the Aha Moment as early as the market research phase, but Activation would only come after they've assigned their first task to a team member. But after a small introduction, you become the webinar host.

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Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? Product localization makes the product accessible to users in foreign markets with different languages and cultures. To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers.

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Roy Madden

JANUARY 29, 2021

A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

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Userpilot

JANUARY 9, 2023

Take advantage of different marketing data types and sources to better understand your customer. For instance, your marketing data sources may include: Market research for identifying common user pain points. You can provide this guidance via customized educational resources like personalized videos and webinars.

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Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. For example, a Fintech SaaS company that offers budgeting software may use demographic segmentation to target younger users, like millennials, with features focused on student loan management. Let’s take a project management tool as an example.

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ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. I try to get my team similarly enthused about this endeavor.

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The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. If you manage a product in a company with few product lines?—?it There are various channels you can use to share your knowledge with the world: Webinars ?—?webinars

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ProductPlan

OCTOBER 24, 2019

Product management is one of the least-defined roles in the professional world. But you can identify many of the skills and habits you’ll need to be effective in this career by learning from other successful product managers (PM). Highly Effective Product Managers Prioritize their Roadmaps According to Value (Not Features).

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Userpilot

NOVEMBER 2, 2022

To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Give them product training in the form of webinars, video tutorials , and help articles to guide them through the learning process. Functionality is the key to a higher-quality SaaS.

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Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. For video marketing software Wistia , they’re doubling down on educational resources that take a “help first” approach. A note about methodology.

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Gainsight

MARCH 31, 2020

If you aren’t in the market research business, a survey response rate (without an incentive like a gift card) of 50% is almost unheard of. Despite challenges financially, most businesses look to keep or grow their Customer Success Management teams. Retention is of high interest right now. ” 11.

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Userpilot

OCTOBER 26, 2023

This strategy requires solid market research to develop a deep understanding of the new market’s dynamics, customer needs, and competitive landscape. Market penetration Market penetration is similar to a marketing growth strategy. What’s in there? Users can also find there the feedback widget.

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The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. UserTesting recommends encouraging a research mindset in your organization or your client’s.

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Userpilot

DECEMBER 19, 2022

As mentioned earlier, B2B marketing strategies focus on targeting organizations (or individuals who make purchases on behalf of their organization). Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Do your market research. Build a strong online presence.

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Userpilot

JANUARY 17, 2024

Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities. Use content marketing and SEO to educate and attract potential users. Use webinars to provide additional value to existing customers. Provide the necessary training for your sales teams.

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Userpilot

FEBRUARY 8, 2021

Let’s say there is a mid-sized company that makes marketing automation software. The product managers are tempted to continue to add features but accept they have to double down on their newsletter creation experience. This data can be found through market research, customer success/sales calls, and customer interviews.

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Userpilot

MAY 23, 2024

Continuously educate customers on the industry and product through resources like webinars to help them maximize value. Use market research and supplement data from product analytics and customer feedback. Take our next webinar as an example. So we expect the webinar to be well-attended, not only by existing customers.

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Gainsight

FEBRUARY 2, 2024

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. Online Webinars Webinars are a very popular form of training, simply because they offer many of the benefits of in-person training at a much lower cost.

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Userzoom

DECEMBER 17, 2019

Using that, you can then create a research plan that both mitigates their worries and shows how research can impact the metrics they care about.” Andy Budd, Managing Director, Clearleft. How to be a great UX research leader: Engage your stakeholders [Article]. Manage their expectations: Summarize.

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Userpilot

MAY 9, 2024

Develop educational content, like webinars or courses, to help users discover new use cases and features. Understand Your Customers To design a successful customer onboarding process, research your customers to understand their goals , problems, and the context in which they operate. Userpilot webinars. Customer onboarding flow.

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Userpilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

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Userpilot

DECEMBER 8, 2022

We’re also looking at what product managers do to increase the survival chances of their products. To avoid product failure, don’t launch without achieving product-market fit first. Market research and customer discovery help validate ideas and make sure the market is ready for the product. Conclusion.

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The Product HQ

APRIL 20, 2024

Becoming a director of product requires years of experience managing products and working with other product managers. That gives you the experience and expertise to get to the next level, where you start managing other product managers. A company may call its junior product managers associate product managers.

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Usersnap

NOVEMBER 4, 2021

The scaling SaaS company often have to find out through practice what the difference is between a product owner vs product manager. But there is a general consensus on the definitions for product owner and product manager. What does a product manager do? Check out our webinars for that now! What does a product manager do?

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Userpilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. To succeed at this stage, you need to coordinate your marketing efforts with your product team. The Go-To-Market Strategy Wheel.

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Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. I’m busy enough already.

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