The Product Coalition

APRIL 3, 2024

Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. One of the books there was “The Marketing Imagination” written by the same author.

Marketing 98

Marketing Technical Review Software Review Customer Experience 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Johanna Rothman

NOVEMBER 16, 2020

One of my reviewers for the Modern Management Made Easy books asked a fascinating question: I've never seen this many women in management or in senior leadership positions. Up until the mid-80s, many of the software engineering jobs were for special-purpose machines or applications. And, the managers?

Technical Review 111

Technical Review Research Software Software Review Systems Review 111

Userpilot

SEPTEMBER 2, 2022

On the hunt for the best instructional design software to create course content and engage learners? In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. The top ten instructional design tools on the market. What is instructional design software? Let’s go!

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Software Review 98

The Product Coalition

MAY 18, 2022

Continuous improvement is a continual process to improve components of enterprise software?—?processes, Regardless of today’s software development aspect, increasing demand for new features in the products makes competitive advantage higher than ever. Changes can be large or small, which depends on the software projects.

Reporting Tools 131

Reporting Tools Software Developers Software Development Feedback Software 131

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Product Innovation Educators

FEBRUARY 12, 2024

How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. David Matheson, whose session is titled “Improving decision quality during stage gate reviews.” Learn more about them at PDMA.org.

Software Review 103

Software Review Weak Development Team Research Software Product Research 103

Mironov Consulting

OCTOBER 19, 2022

Product management doesn’t run Engineering; Engineering runs Engineering.  (I mostly see this proposed by technical leaders who come from non-revenue development organizations – those building software for internal use by companies in another business such as banking or airlines). " Code creators own quality.*

Weak Development Team 129

Weak Development Team Software Review Systems Review Technical Review 129

Userpilot

DECEMBER 15, 2022

What is the best software localization tool available at the moment? The article explores what product managers need to consider when choosing the localization tool for their SaaS product. Software localization adapts your products so that it feels natural to users who speak a different language. What is software localization?

Research Software 98

Research Software Analytic Tools Feedback Software Reporting Tools 98

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

OCTOBER 24, 2022

The three best tools to create an NPS program without coding are Userpilot, Qualaroo, and InMoment. The NPS program is software that can be installed on your product’s website or application to collect NPS feedback from your customers at defined intervals. Using Net Promoter Score software, you can easily: identify them.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

SEPTEMBER 5, 2022

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 107

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 107

Atlassian

JANUARY 13, 2022

They wanted to speed up long-distance calls, leading them to release a complex software upgrade. Later, they found that the software upgrade contained one line of buggy code, leading to cascading switch failures that ultimately snowballed into a huge problem. That’s why improving your code quality is necessary.

Software Review 59

Software Review Feedback Software Reporting Tools Weak Development Team 59

freshtrax

OCTOBER 19, 2021

Japan is the 3rd largest gaming market in the world, only surpassed by China and the US. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. 2) Exporting and Importing Strings.

Research Software 111

Research Software Marketing User Testing Software Review 111

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 84

User Testing Feedback Software Analytic Tools Data Visualization 84

Userpilot

FEBRUARY 26, 2023

However, with so many analytics tools available in the market, is Mixpanel the best option for your business? In this in-depth review, we’ll explore the features, benefits, and limitations of Mixpanel Analytics and why you might need to find a better alternative for you. Why do product managers need Mixpanel Analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Software Review 98

Userpilot

FEBRUARY 24, 2023

We’re having a closer look at the key Appcues analytics features, discussing their pros and cons, and checking out a few user reviews. Setting Appcues doesn’t require any coding and it supports both web and mobile apps. The process of creating events is completely code-free. The analytics reviews are a bit more mixed.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Software Review 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Gainsight

MAY 31, 2023

When evaluating customer success software, review platforms such as G2 and TrustRadius can be invaluable resources. G2 Grid Reports are based on thousands of verified reviews and data from actual users, so you can compare multiple vendors based on real feedback. Partner Success Manager. Partner Success Manager.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Userpilot

OCTOBER 28, 2020

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Beyond the Software – How to Get the Best Results from Product Tours. Source: userpilot.com. Pros of Userpilot. Intercom Product Tours doesn’t support A/B testing.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Business of Software Conference

AUGUST 25, 2021

Book Review – Exponential – Azeem Azhar. How does this relate to software businesses? Automation is a distraction from the real issues facing workers in the exponential age: from pernicious systems of algorithmic management, to a relative decline in workers’ wages. What does it mean for society and states?

Technical Review 99

Technical Review Software Review Systems Review Books 99

Userpilot

JANUARY 23, 2023

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Why is retention important in SaaS?

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Userpilot

DECEMBER 7, 2023

Customer experience management vs customer relationship management? CRM uses specialized software to manage customer relationships, analyze data, and improve outcomes by personalizing services and expecting customer needs. What is customer experience management (CEM)?

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Customer Feedback 105

Userpilot

APRIL 10, 2024

Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Play video tutorials directly in-app.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

PMLesson's Ace the PM Interview

JULY 6, 2020

Whether it be software engineers, data scientists, IT specialists, it now seems standard for companies to have open positions that can't be filled. Source: [link] As such, computer science and coding bootcamps have emerged as a popular choice for those seeking to enter the tech industry and obtain one of these open positions.

Software Review 85

Software Review Technical Review Web Development Web Developers 85

Userpilot

DECEMBER 6, 2023

What does it have to do with product management or product design? The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software Reporting Tools 98

Userpilot

JANUARY 20, 2024

How do you conduct root cause analysis in product management? We also explain why it’s important for product managers and share useful tips. What is root cause analysis in product management? It’s used to identify the underlying causes of issues or faults in a product or the product management process.

Feedback Software 115

Feedback Software Analytic Tools Research Software User Testing 115

Nulab

APRIL 29, 2022

The Nulab team is pleased to announce that Cacoo secured an incredible award-winning streak from Gartner Digital Markets as a Top Idea Management Software. These independent assessments highlight software that’s useful for creating an idea workflow and growing fledgling concepts into successful projects or products.

Reporting Tools 79

Reporting Tools Research Software Idea Management Software Review 79

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Review feature usage data. This article aims to simplify feature analysis.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Weak Development Team 105

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

AUGUST 31, 2023

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. The key differences between Heap and Google Analytics 4 (GA4) are: Heap automatically tracks everything through code installation while GA4 combines both auto-collected and user-defined events. What is Heap?

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104