Alchemer Mobile
OCTOBER 14, 2021
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Ian Hassard, senior manager of product management at Auth0.
Userpilot
DECEMBER 19, 2023
Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. What is SaaS account management?
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Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing.
Revulytics
JUNE 27, 2017
Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. Inform users of new releases or support packs.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.
Alchemer Mobile
AUGUST 6, 2020
Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?
Alchemer Mobile
NOVEMBER 25, 2019
In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Welcome to today’s webinar. Getting your app up and running is only half the battle.
Speaker: Greg Coticchia, CEO & Founder of ENTRA
On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. Product management is a team sport and trust amongst the team is even more essential. Hunker down?
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
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