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16 SaaS Account Management Best Practices

Userpilot

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. Personalizing customer workflows according to their needs.

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A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory

Intercom, Inc.

It can be quite a challenge to find and address the points of friction that are chasing your customers away. In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. “Are you attracting and engaging the right customers? And where should you start?”

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How to Scale Customer Success in SaaS: 10 Effective Tips

Userpilot

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. An effective customer success team can, thus, drive revenue growth, reduce churn, and increase customer satisfaction.

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Moving from reactive to proactive customer support

Intercom, Inc.

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customer feedback, they can cycle through ideas quicker, and find the best ones sooner. Why you should be involving engineers at every stage of the Cycle.

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How Product Managers Can Better Understand Their Customers

Alchemer Mobile

On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. Every customer voice matters. Feedback is about people, not users.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

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Run a Business, Not a Backlog

Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business

The role of a product manager has evolved significantly over the past 20 years. In today’s Agile world, product managers are expected to be leaders in market knowledge, strategy, organizational enablement, etc. Numerical literacy is a key skill for effective product managers. Specific techniques for analyzing SaaS products.