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How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving

Daniel Elizalde IoT Blog

In this episode of the Enterprise Product Leadership podcast, discover the opportunities to grow your business via subscription models. The post How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving appeared first on Daniel Elizalde.

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Why Knowing How Much to Charge Isn’t Enough

Pragmatic Marketing

Knowing what your market is willing to pay is only part of the equation; you also have to know how they want to pay (annual fee, subscription, based on usage, etc.) so you can determine how best to package your product.