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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. Unless necessary, don’t put a price tag on the webinars; just gate the entry with a lead collection form. Personalize your campaigns.

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What Does a Product Manager Intern Do?

The Product HQ

If you’re looking to excel in a product manager position, then check out our product management certification courses. Market Research and Analysis Product manager interns conduct thorough market research to understand customer needs, market trends, and competitive landscape.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Interviews and focus groups.

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A Guide on How to Become a Product Manager

Sequent Learning

Apply for Product Management Roles: Once equipped with relevant skills and experiences, start applying for entry-level product management positions. You’ll strategize, conduct market research, define product vision, and collaborate across teams. Continuous Learning: Product management is an evolving field.

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Feedly is hiring a VP Marketing

Roy Madden

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You write exceptionally well (including go-to-market materials and customer case studies).

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10 Product Marketing Examples To Inspire Your Product Team To Create Product-Led Strategies

Userpilot

Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies.