Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). Increased retention rates.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Data Visualization Research Software Feedback Software 52

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

The Product Coalition

MAY 3, 2021

Without a solid strategy in place to promote your new product and spread the word, no one is going to listen. That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market.

Product launches 123

Product launches Feedback Software Research Software User Testing 123

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. What is a product marketing framework? To learn more, book a demo today!

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

ProductPlan

MAY 23, 2023

What is product onboarding? Product onboarding encompasses all of the in-product features, educational content, support services, and documentation used to explain a product’s value proposition and core functionality, along with the timeline and cadence for delivering that information.

Onboarding KPIs 52

Onboarding KPIs User Testing Customer Experience Product Research 52

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Split

MAY 9, 2024

Product development often centers on the introduction of new features. These features, generated from innovative product teams, target solving customer problems, enhancing user experience, and ultimately, facilitating business success. The feature release is a crucial stage and demands careful attention.

Onboarding KPIs 59

Onboarding KPIs Feedback Software Analytic Tools User Testing 59

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Userpilot

APRIL 12, 2022

What is a product video for marketing SaaS used for? And can these tools help increase communication and in-product engagement ? Video marketing is a straightforward way of providing guidance in using your product, therefore driving engagement and reducing churn. What is a product marketing video?

Analytic Tools 98

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 98

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Userpilot

NOVEMBER 30, 2022

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

Feedback Software 98

Feedback Software User Testing Data Visualization Onboarding KPIs 98

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What should you expect of your PMM?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of growth product managers is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a growth product manager.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Feedback Software 52

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. What is product success in SaaS?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $151,254/yr. Average salary: $111,208/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

JULY 18, 2023

What does a product manager do? We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. TL;DR A product manager is in charge of the entire product lifecycle. This is essential to build a roadmap that drives the product strategy.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Intercom, Inc.

MARCH 7, 2022

That’s why we’re continuing to create customizable features that will allow your marketing, sales, and support departments to flourish. Last month’s shiny new updates will not only allow us to improve the efficiency of your teams, but your customers can also enjoy the most personalized engagement on the market.

Data Visualization 104

Data Visualization Reporting Tools Customer Experience Onboarding KPIs 104

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! In structure by metrics, different teams work to improve different KPIs.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52