Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

NOVEMBER 15, 2021

In this blog post, we’re going to break down the pros and cons of using UserGuiding as an onboarding and engagement tool for SaaS and give you the best alternatives that may fit your specific needs and use cases. UserGuiding is a no-code tool for user onboarding. Userguiding features. User onboarding. Feature adoption.

Analytic Tools 81

Analytic Tools Feedback Software Reporting Tools Onboarding KPIs 81

Intercom, Inc.

MARCH 16, 2021

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. 4 powerful proactive support messages to send.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. Using segmentation and tracking feature usage to measure engagement.

Data Visualization 78

Data Visualization Feedback Software Analytic Tools Customer Experience 78

Userpilot

JULY 23, 2023

With a proper marketing team, you can experience better conversion rates and greater demand for your product. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. What is B2B marketing team structure?

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

FEBRUARY 4, 2023

To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. You can use examples of strategic initiatives in your SaaS business to improve customer retention rates and drive feature discovery. moment in a short time.

Feedback Software 85

Feedback Software Analytic Tools Research Software Product Research 85

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. Let’s begin!

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userpilot

FEBRUARY 1, 2022

What is product experience? Why is product experience important for your SaaS? We’ll show you how to leverage user analytics, use in-app experiences and user feedback to enhance product experience for better user engagement , reduced churn, and strong relationships with your customers. What is product experience (PX)?

Customer Experience 79

Customer Experience Data Visualization Analytic Tools Feedback Software 79

Mixpanel

JULY 30, 2021

A key driver of success was the close partnership between their Product and Marketing teams throughout the growth process. We spoke to Rasis Maulana Setiawan, Digital Marketing Lead at LinkAja, and Saskia Amalia Aryono, Product Owner at LinkAja, to understand how they collaborate effectively. Can you tell us why?

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Userpilot

JANUARY 19, 2023

TL;DR Customer retention is a key SaaS metric that measures your ability to retain customers over time. While CRC focuses on existing customers, CAC focuses on bringing new customers to your product or business. Customer retention is a key SaaS metric that refers to your product’s ability to retain customers over time.

Customer Experience 86

Customer Experience User Testing Feedback Software Customer Feedback 86

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 87

Analytic Tools Data Visualization Research Software Feedback Software 87

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy. Website Traffic.

Onboarding KPIs 61

Onboarding KPIs Analytic Tools Marketing Data Visualization 61

Userpilot

OCTOBER 18, 2023

Our top customer retention strategies would be: provide self-serve support, use secondary onboarding to keep successful customers engaged, carry out in-app exit surveys, collect and act on user feedback – and let them know you’re acting on it, upsell proactively and in context, gamify activities to drive repeat engagement, and A/B test everything!

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Reporting Tools 52

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user. A/B testing your landing pages, email subject lines, and CTAs will help you fine-tune the messaging. Conversion.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? Consumer touchpoints help to evaluate the degree of customer satisfaction and timely spot friction points (product bugs, lousy customer experience, poor UX, etc.). Group customer touchpoints by using the Pirate metrics framework. In short — AARRR.

Analytic Tools 89

Analytic Tools Feedback Software User Testing Customer Experience 89

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Host webinars to educate and interact with your audience.

User Testing 92

User Testing Feedback Software Research Software Analytic Tools 92

Userpilot

OCTOBER 6, 2022

In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app. Setting and tracking customer service communication metrics. Userpilot helps you onboard users, nurture loyalty, and drive revenue with highly customizable in-app messages.

Customer Communications 74

Customer Communications Feedback Software Research Software Analytic Tools 74

Userpilot

SEPTEMBER 29, 2022

Both metrics work together to help you retain customers and keep them happy. Measure customer engagement KPIs and metrics across the user journey and make iterations. Track product usage and in-app customer behavior to glean valuable insights. Communicate product changes in a proactive manner.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 86

Feedback Software Onboarding KPIs User Testing Strategy 86

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? This results in consistency in content output, including blogs, in-app communication , messaging, positioning , and brand voice. Key features of marketing resource management (MRM) software. Userpilot interactive onboarding flows.

Analytic Tools 83

Analytic Tools Feedback Software Reporting Tools Customer Experience 83

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. It provides the speed and efficiency mobile apps require for constantly changing products while maintaining the security and integrity of existing systems.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Gainsight

FEBRUARY 20, 2019

Are the right people driving product experience in your company? Marketing, customer success, support, product—each team plays a critical role. While we do adhere to the belief that delivering exceptional experiences is a company-wide initiative , who takes lead when it comes to product experience? You release a new feature.

Customer Experience 45

Customer Experience Onboarding KPIs Analytic Tools Feedback Software 45

Userpilot

OCTOBER 19, 2021

Said every product manager and product marketing manager currently working in SaaS ever ??????! Best customer retention software tool to build in-app messaging flows to increase customer retention – Userpilot. Making it easy for teams to onboard new members to their specific use cases.

Feedback Software 80

Feedback Software Analytic Tools User Testing Customer Experience 80

Userpilot

FEBRUARY 8, 2021

Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. The variables you pick will determine where to spend your product marketing efforts and your success for sustainable growth in the future. It also helps decide your product and campaign strategy moving forward.

Analytic Tools 93

Analytic Tools Research Software Data Visualization Customer Experience 93

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. They’re on the hook to generate qualified leads for the new product. Sales teams benefit from a FAQ document when having product conversations.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Amplitude

JANUARY 29, 2021

In 2020, digital products became essential to how we lived, worked, played, watched, learned, and connected. For product teams to meet this moment, they had to iterate faster than ever before. We’re thrilled to share that the mission was a success, and our customers have rated Amplitude the clear #1 solution for product analytics.

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Government 52

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. They’re on the hook to generate qualified leads for the new product. Sales teams benefit from a FAQ document when having product conversations.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Userpilot

JUNE 7, 2021

This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! Best SaaS marketing automation tools for product adoption. SaaS marketing automation helps deliver the right message through the right communication channel at the right time. Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 68

Feedback Software B2B Customer Feedback Customer Experience 68

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). Happy customers are those who are using your product only because they like it. Let’s get started.

Feedback Software 48

Feedback Software Customer Experience User Testing Research Software 48