Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? There are five types: new product release, new feature, pre-order, future sales campaign, and events announcement messages.

Feedback Software 83

Feedback Software Messaging User Testing Customer Experience 83

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Let’s dive in!

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

ProductPlan

APRIL 5, 2022

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support Teams Need to Know How the Product Works and Can Help with the Techincal Details.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 83

Feedback Software Research Software Product launches User Testing 83

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager?

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Alchemer Mobile

NOVEMBER 25, 2019

In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Welcome to today’s webinar. What comes next is equally as important.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Ready to launch the new feature?

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Userpilot

APRIL 12, 2022

Video marketing is a straightforward way of providing guidance in using your product, therefore driving engagement and reducing churn. In this article, you’ll learn more about the value of using video content as part of your overall marketing strategy. The new feature announcement video for better product updates and engagement.

Analytic Tools 87

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 87

Userpilot

DECEMBER 8, 2022

Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure. A successful pricing strategy drives revenue while ensuring users get good value for their money.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

AUGUST 19, 2022

We’ll start by exploring key steps in the process, then look at some of the most effective tactics to help you form your own rollout strategy. A software rollout is a term used to describe the process of launching new software (or upgrades) to an existing user base. Then, organize your rollout strategy to meet those OKRs.

Analytic Tools 93

Analytic Tools Feedback Software User Testing Customer Experience 93

Userpilot

FEBRUARY 7, 2022

To communicate your feature and product launches use a combination of channels and mediums: in-app messaging announcements ( modals , tooltips , slideouts), email announcements, blogs, social media posts, product listing&discovery platforms (Product Hunt). Feature release examples using in-app messaging. #1

Product Research 89

Product Research Webinar Customer Experience Software Review 89

Userpilot

MAY 17, 2022

A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Launch announcements are an integral part of any SaaS product release strategy because it helps create desire by preparing the market for your launch.

Research Software 88

Research Software Onboarding KPIs Product Research User Testing 88

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. You love to translate complex concepts into clearly articulated messaging.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. The book goes into detail about the chasm as well as valuable strategies.

Feedback Software 76

Feedback Software Analytic Tools Research Software User Testing 76

Split

MAY 9, 2024

Successful planning intertwines strategy, communication, and the use of tools. This post presents practical tips for successfully planning and implementing feature releases, covering everything from setting clear goals to advanced strategies, including feature flags for deployment control. Flag testing is an iterative process.

Onboarding KPIs 59

Onboarding KPIs Feedback Software Analytic Tools User Testing 59

Userpilot

JANUARY 3, 2023

Are you trying to improve MQL to SQL conversion rate to drive product growth ? This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. You can convert qualified leads into customers and brand advocates with the right qualification strategy. Let’s dive in!

User Testing 89

User Testing Feedback Software Research Software Customer Experience 89

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

Userpilot

OCTOBER 6, 2022

In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app. Userpilot helps you onboard users, nurture loyalty, and drive revenue with highly customizable in-app messages. In-app messages. What is customer communication?

Customer Communications 74

Customer Communications Feedback Software Research Software Analytic Tools 74

Intercom, Inc.

DECEMBER 18, 2018

Plain and simple, email marketing is the tactic of sending marketing messages via email. Intercom could be a great starting point especially if you also plan to send in-app messages or use live chat for sales or support. Invite prospects to specific webinars tailored to their roles or industry. Product launch announcements.

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Userpilot

OCTOBER 16, 2022

But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Customer intimacy isn’t a metric you can measure.

User Testing 92

User Testing Feedback Software Research Software Analytic Tools 92

ProductPlan

JUNE 18, 2021

Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”. Product marketing, in many ways, is all tying together parts of the business that barely overlap. Defining the persona.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

NOVEMBER 18, 2021

There are several channels to send out these messages. While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. Developing a new product feature is only a part of the job.

Feedback Software 74

Feedback Software Product Research User Testing Customer Experience 74

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. As discussed in our “Working Better Together” webinar, asynchronous video is an often overlooked yet versatile communication tool for remote leaders.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

ProductPlan

JULY 11, 2019

“Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product,” says Marcus Andrews of HubSpot. Attention: How to successfully launch a new product feature. Fully bake your onboarding strategy.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

ProductPlan

APRIL 23, 2019

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. The product team can demonstrate how the product strategy is getting you there. Other than executive leadership, no other part of the company is as focused on big-picture strategy like the product team. Multiple Product Roadmap.

Feedback Software 65

Feedback Software Research Software Product Management Product Manager 65

Userpilot

JUNE 7, 2021

SaaS marketing automation helps deliver the right message through the right communication channel at the right time. With the right selection of SaaS Marketing automation tools, Product Marketers can deliver omnichannel messages with a high degree of consistency in communication. Why is marketing automation important for SaaS?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52