Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Discover the critical stages of each funnel and tools that help you gather actionable insights. Identify drop-off points from the report. Couple findings with other reports to drive deeper insights.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Userpilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? If you’re looking for a new adoption tool or thinking of switching, there are plenty of great choices out there. What is a digital adoption platform? Book the demo!

Analytic Tools 94

Analytic Tools Feedback Software Reporting Tools Data Visualization 94

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Quickly followed by how pervasive the problem is in the market, and then the proposed solution.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

OCTOBER 20, 2023

What’s the best funnel optimization tool for SaaS companies? If you’re looking for the answer to this question, I don’t envy you as there are plenty of excellent platforms out there. In this article, we look at 10 product analytics tools that you should consider when making your choice.

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Reporting Tools 91

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Usage-based segmentation segments users by the frequency and intensity of product usage. Userpilot is a product growth platform with advanced segmentation features. To ensure that marketing efforts are appropriately targeted.

Analytic Tools 85

Analytic Tools Research Software Feedback Software Product Research 85

Userpilot

MAY 14, 2024

TL;DR Mixpanel integrations enable you to connect it to other tools for seamless data sync. You can also create an integration with other tools via APIs, SDKs, webhooks, and apps like Zapier. HubSpot integration syncs user profiles between the two platforms. How can you integrate Mixpanel with other tools?

Data Visualization 102

Data Visualization Embedded Analytics Analytic Tools Feedback Software 102

Userpilot

FEBRUARY 25, 2024

Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods.

Analytic Tools 95

Analytic Tools Data Visualization User Testing Reporting Tools 95

Userpilot

MARCH 25, 2024

However, not all product tours are created equal: many companies fail to realize their full potential. We also show you a few good product tour software tools. TL;DR Product tours are in-app experiences that guide users through the main product features, usually when they start using it for the first time.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

JULY 19, 2021

Speed, convenience, how helpful the employees were, and friendly service were shown to be the must-dos with each being “important” to 70% of customers. The study showed that companies that get customer success right prioritize technologies that improved customer experience. What is a customer engagement platform (CEP)?

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. What is product management? In a small startup, a product manager might oversee everything.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Research Software 93

Userpilot

SEPTEMBER 22, 2021

To do that, you need the best engagement tools. In this article, we discuss what engagement tools are and why you need them for your SaaS. In addition to that, we will analyze some of the best engagement platforms available. The right in-app engagement software will help you to increase in-app user engagement.

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization Reporting Tools 90

Userpilot

FEBRUARY 20, 2023

We also have a quick look at Userpilot as an alternative for each of the tools. TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analytics tools empower teams to make informed decisions on how to add more value and offer a better user experience.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market. This is achieved via market research & analysis.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 89

Research Software Analytic Tools Feedback Software Data Visualization 89

Userpilot

MARCH 28, 2024

It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. It involves collecting data about user interactions with the product and analyzing it for patterns. Funnel analytics report in Userpilot. Let’s get to it!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 29, 2022

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. What is a customer segmentation tool?

Analytic Tools 94

Analytic Tools Research Software Data Visualization Reporting Tools 94

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 88

Feedback Software Research Software User Testing Customer Feedback 88

Userpilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

NOVEMBER 28, 2022

With a solid feedback tool, you can create different types of contextual microsurveys , customize them, set frequency intervals and behavior triggers for the surveys, add qualitative follow-up questions, and use response tagging to detect trends. Userpilot, Survicate, and Qualaroo are the 3 best-automated feedback collection tools.

User Testing 88

User Testing Feedback Software Customer Feedback Data Visualization 88

Userpilot

FEBRUARY 21, 2023

If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Heap vs Pendo?

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Reporting Tools 94

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Product Talk

DECEMBER 13, 2023

We often hear from people that building an opportunity solution tree is hard work. And perhaps one of the most challenging parts of building opportunity solution trees is defining the outcome that you put at the top. Bluestone Analytics, where Thomas works, offers a range of solutions related to data and analysis.

Data Visualization 249

Data Visualization Analytic Tools Reporting Tools Technical Review 249

Userpilot

JANUARY 12, 2023

Second, you’ll learn the best tools to use for behavioral analytics. So let’s jump straight to the article to uncover product growth insights with the help of behavioral analytics. You can also use UBA data to recommend content and products contextually. Book a demo to see this tool in action.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software Customer Feedback 93

Userpilot

MARCH 29, 2023

In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g., Are you in?

Data Visualization 82

Data Visualization Analytic Tools Embedded Analytics Feedback Software 82

Userpilot

MARCH 12, 2024

In this article, we explain what Paths is, how to create the report, its use cases, and compare it to similar features in other tools. TL;DR Userpilot Paths allows product , marketing, and customer success teams to map out all the actions users take before or after an event. Let’s get right to it!

Data Visualization 91

Data Visualization Analytic Tools Customer Experience Customer Feedback 91

Userpilot

OCTOBER 15, 2023

From our guide, you will learn: What product analytics marketing automation is Why marketers should use product analytics How to collect and analyze data to gain actionable insights Key metrics to track Best product analytics tools Let’s get right to it! moment in the most direct way.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 90

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. This fact inherently increases the risk involved with launching new features. Who is it designed for?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JUNE 11, 2021

This is where analytics software comes in. Analytics tools help SaaS businesses generate actionable insights from the data they collect, which then fuels their decisions. We’ll also tell you which data points and metrics you should pay particular attention to and how to track them using the SaaS analytics software listed here!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. We then jammed those models into our platform so that customers could access the outputs in many ways.”

Product Research 177

Product Research Data Visualization User Testing Research Software 177

Userpilot

OCTOBER 15, 2023

Important SaaS conversion rates to focus on as a PMM As a Product Marketing Manager (PMM), understanding conversion metrics isn’t limited to just those initial website visitor conversions. The shift from a site visitor to a trial user signifies a user’s interest and their initial commitment to exploring your software.

Analytic Tools 94

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 94

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Net promoter score.

B2B 99

B2B User Testing Research Software Analytic Tools 99

Alchemer Mobile

NOVEMBER 10, 2022

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256