Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 82

Feedback Software Analytic Tools Customer Experience Customer Feedback 82

Userpilot

DECEMBER 11, 2022

A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. Next, you need to formulate your key message using your customers’ pain points and their resolvent with your product. You can create one or several user personas to specify your ideal buyer.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Userpilot

JUNE 26, 2023

How to create customer feedback systems to gain insights into user needs ? TL;DR Customer feedback systems are frameworks for collecting, organizing, and analyzing customer feedback for actionable insights. It also allows them to make informed product development decisions, and improve customer satisfaction and loyalty.

Feedback Software 77

Feedback Software Analytic Tools Research Software Customer Feedback 77

Userpilot

APRIL 30, 2024

TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 89

Feedback Software Analytic Tools Product Research Data Visualization 89

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. We will also point our readers toward some amazing resources for development. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

ProductPlan

NOVEMBER 9, 2020

Customer feedback is the lifeblood of customer-centricity. It’s impossible to create and improve products without understanding customers’ experience, especially when customers have unengaged and do not provide feedback. While some customers may be quite vocal, sometimes customers aren’t engaged.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 74

Customer Communications Feedback Software Research Software Analytic Tools 74

Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. A good customer churn rate is 3% or less for SaaS companies.

Data Visualization 78

Data Visualization Feedback Software Analytic Tools Customer Experience 78

Userpilot

MARCH 14, 2023

Customer data segmentation helps businesses create tailored marketing plans around each customer’s needs, leading to better customer retention. For instance, you may segment by customer profile or buyer persona to help you personalize the onboarding experience. Types of data segmentation techniques.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Customer Experience 86

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story.

Feedback Software 91

Feedback Software User Friction User Testing Customer Experience 91

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. Within your organization, customer feedback is likely being funneled across different functions—product, marketing, sales, customer success, etc.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

MARCH 7, 2023

That’s why we have ten reasons why your users are canceling their subscriptions and what you can do to mitigate them and drive long-term customer retention. TL;DR In SaaS, cancellation (also referred to as “ churn “) is when a customer stops using your product and then unsubscribes from their plan.

Research Software 93

Research Software Feedback Software User Testing Data Visualization 93

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 89

Analytic Tools Feedback Software User Testing Customer Experience 89

Userpilot

FEBRUARY 2, 2022

With customer needs constantly evolving – and in a busy, noisy world – it’s all too easy for your product update to slip through the cracks. Getting it right is a balancing act: you need to make sure your users know what’s changed, without bombarding or overwhelming them with in-app communication. What are product updates?

Feedback Software 87

Feedback Software Research Software User Testing Data Visualization 87

Userpilot

JULY 18, 2023

TL;DR Product strategy tools assist product teams in defining, creating, and executing product strategies aligned with business objectives and user needs. Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams. More importantly, it helps launch already strong MVPs.

Analytic Tools 84

Analytic Tools Feedback Software Research Software Reporting Tools 84

Userpilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 86

Feedback Software Analytic Tools Data Visualization Customer Feedback 86

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Analytic Tools 70

Analytic Tools Feedback Software Research Software Customer Experience 70

Userpilot

MARCH 29, 2022

Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does. This end-user-focused model leverages and enhances the capabilities of the product to convert users into customers.

Feedback Software 86

Feedback Software Onboarding KPIs User Testing Strategy 86

Gainsight

SEPTEMBER 20, 2019

We recently had the opportunity to join Gainsight for a webinar about Finding Friction in Your User Journey and How to Fix It. One of the key aspects of fixing user friction is understanding how to prioritize that work along with things like new feature development. When in Doubt, List It Out. And by how much ?

Framework 58

Framework Roadmap Customer Experience User Testing 58

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 68

Feedback Software B2B Customer Feedback Customer Experience 68

Userpilot

AUGUST 15, 2023

A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 93

Analytic Tools Research Software Data Visualization Customer Experience 93

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. But how do you do that? Product management and leadership speakers.

Customer Experience 93

Customer Experience User Testing Customer Feedback Research Software 93

ProductPlan

JUNE 18, 2021

Watch our webinar on how to build a significant relationship between product management and marketing below. Founders can dream up great ideas, and product management can identify pain points and solutions , but well-grounded ROI is a must before diving into implementation. Product Marketing Is About Strategy, Not Tactics.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Revulytics

JUNE 14, 2017

But as we started to dig into use by our customers, one of the most utilized pieces of functionality was a very minor testing feature, something that accounted for about one percent of the product’s total functionality. And they must balance all of it with product roadmaps and release plans.

Data Visualization 70

Data Visualization Analytic Tools Customer Feedback Feedback Software 70

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Business of Software Conference

SEPTEMBER 3, 2019

That works, if you’re Steve Jobs and you’re selling to consumers but when you’re selling to really technical people who have very specific technical problems, they are looking for the pain points, they’re looking for the features. Our customers are not only ad blind, they overtly avoid any ads.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40