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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. So why could that happen from a technical standpoint?

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. It’s, therefore, essential for you, as a product manager, designer, or any kind of product stakeholder, to have a sophisticated understanding of how event tracking works so you can, well, know what’s happening in your mobile app.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. As such, you might want to swap it for something that can be defined outside of engineering and automated. share and sign_up ).

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

And even apps that manage to remain sticky despite user friction will see their users struggle to find the intended value in all its features. As a product manager or developer, you want to squash user friction from your app. Perhaps the name of the feature is confusing, or the UI doesn’t resonate.

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

track(event: "Button Tapped", properties: [ "Button Name": "Add", "Button Context": "Task List", ]). } }.onAppear Analytics platforms, including Mixpanel, often provide a singleton where you can pass an event name as a string, along with properties to track as a dictionary. onDisappear {. }.onTapGesture