Remove Outbound Remove Product Marketing Remove Product Strategy Remove Webinar
article thumbnail

Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Maybe we build the blog very similar to the Inside Intercom blog – all about how to be great in your job, how to self-actualize, how to get promoted, how to deliver great products. Though he had experience in recruiting, sales and product, marketing was new ground for him. They loved that one webinar. Who are you?

Outbound 112
article thumbnail

CPO of Zuora, Chris Battles Shares How to Bridge into the Field of Product

Gainsight

But in a recent webinar, Chris Battles, Chief Product Officer at Zuora, presented him with a view and definition of Product rarely heard. Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution.

article thumbnail

Product-Led Growth Playbook: 11 Tactics for SaaS Companies

Userpilot

This means that monetization happens later in the product lifecycle after the users have experienced the product value through free usage. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals.