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Product Marketing vs Marketing: Understanding the Differences

Userpilot

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? Which does your company need? What is considered product marketing?

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12 Essential Tools For Your SaaS Marketing Automation Software Stack

Userpilot

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? Table of Contents.

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Product Experience Platform: Comparison of the 15 Best PX Tools

Userpilot

In this article, we’ll be conducting an in-depth analysis and comparison of the 15 best tools currently available on the market. Doing market research is key: there are dozens of tools and platforms to pick from, each with a different specialism – we’ll cover these below. Let’s dive in. Book a demo today.