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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing. Who is a product marketing manager?

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Launch Management: How We Used a Beta Program to Build a New Product

ProductPlan

At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it. The scope of our beta.

Webinar 52
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7 Project Management Principles Product Managers Can Learn From

ProductPlan

Product Management. /. Product Strategy. / 7 Project Management Principles Product Managers Can Learn From. 7 Project Management Principles Product Managers Can Learn From. . / 7 Project Management Principles Product Managers Can Learn From. Integrations.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Failed product launches.

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How Product Managers can Leverage All-Hands Meetings to Foster Alignment

ProductPlan

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. It’s the perfect platform for raising the profile of the product management organization, and asserting its importance. Try it Free. Enterprise. Integrations.

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How to Become a Director of Product

The Product HQ

Becoming a director of product requires years of experience managing products and working with other product managers. That gives you the experience and expertise to get to the next level, where you start managing other product managers. Let’s get started.

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Essential Tips for Successful Feature Releases

Split

Aligning Internal and External Stakeholders With Clear Messaging Successful product launches hinge on early stakeholder alignment. Host webinars to educate customers and garner feedback to refine your offerings. Remember, the focus should not be on how quickly you can release but on the quality of the release.